Qualitative Research Paper Example Essay Example

Qualitative Research Paper Example Essay Statement of research question In this paper I’m going to demonstrate my knowledge of the qualitative methods of research applying them to a specific issue – the experience of Chinese students studying in Britain. First of all, I’ll start with a general overview of the existent qualitative methods of research focusing on advantages and disadvantages of each. Then, I’m going to choose a specific method most applicable to the problem in question and justify my choice. After it, I’m going to describe the specific details of the use of the chosen method in order to make a comprehensive conclusion. Details of methods to be used Qualitative methods of research are a well-established academic tradition in such fields as sociology, anthropology, history and geography. It’s characterized by certain principles, and they are should be better perceived not only as a discrete set of tools and techniques, but as complementary methods which can be used along a continuum of overlap with other methods. The main attention is dedicated to understanding different perceptions, aspirations and interests and how these impact the information about facts and events rather than trying to reduce them to one vision of reality. For instance, men and women often have different accounts of levels of family wealth and roles in the decision-making in family. Different people often have different views on power relations within organizations or companies. Qualitative research addresses these differences as indicators of relative power and as likely explanatory aspects in differential results of intervention. Qualitative research is also heuristic, interpretative and inductive. It develops freely rather than restricts itself to initial hypotheses or problem. Every study begins with an intensive familiarization with the context, institutions and policies to be researched and progressively have an overall comprehension of the related processes. Due to the focus on understanding complexity the scope and emphasis on the study are continually redefined as knowledge various aspects of the process enhances and new issues are brought in the limelight. We will write a custom essay sample on Qualitative Research Paper Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Qualitative Research Paper Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Qualitative Research Paper Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer So, qualitative methods usually comprise (O’Connor, 2004): Participant-Observation Ethnography Photography Ethnomethodology Dramaturgical Interviewing Sociometry Natural Experiment Case Study Unobtrusive Measures Content Analysis Historiography Secondary Analysis of Data Studying the specific problem – the experience of Chinese students studying in Britain – I decided that this problem is interview. Interview allows gathering sufficient amount of information while taking into account a variety of perspectives. This method is known for the fact it allows to collect the most comprehensive information during face-to-face communication. It helps receive trustworthy responses because contact between the interviewers and interviewed is generated. Comparing all the methods described above, I can make a conclusion that this specific method is most relevant to the study of the problem in question, and although it’s rather effort and time consuming, it can render the most accurate picture. Details of selection strategy For the purposes of the research, I completed a questionnaire. It had two parts: the first part covered the issues related to study, while the second focused on the issues not related to study. I include the sample of this questionnaire: Part IAre you satisfied with studying in Britain? What field are you studying in? What was the reason for coming to Britain to study? Is language barrier an obstacle to studying? How is education system/process different in China and Britain? Do you plan to return find employment here or back home? Do you find knowledge and skills received during the course of your studies sufficient to become a good specialist? Do you feel that university facilities (i.e. libraries, computer classes, gyms) meet all your needs? Do you like the professors and the way they teach? Do you think that the atmosphere in the classroom is open and good for studying? What do you like most about studying in Britain? Did British education meet your expectations? What was the major disappointment about studying in Britain? Part IIDo you find British people friendly and helpful? Do you find your fellow students friendly and helpful? Did you feel a cultural shock after arriving to Britain? Did you find the authori ties (e.g. school authorities or dorm warden) supportive? Have you made friends with British students? If yes, how quickly and with how many people? Do you usually hang out with Chinese or British students? Where do you usually hang out? What do you do? Would you have a chance to do the same in China? Do you live at the dorm or somewhere else? If you live in the dorm, what do you think about living conditions, regulations, and atmosphere in the dorm? How student life is different in Britain and China? In your view, where are students’ right protected better, in Britain or China? Do you participate in extra-curriculum activities? Have you ever had a British girl/boyfriend? Do you think that British society is more liberal when it comes to question like sex or alcohol? What is the best and worst habit you’ve got into while studying in Britain? Have you ever noticed any signs of xenophobia, intolerance or discrimination towards you? There were also certain ad hoc questions. Senior students were asked one more question about their perceptions of Britain, school, and student life changing over the years. After synthesizing the raw data, I was able to get the general picture. As for the issues related to study, students reported high level of satisfaction related to the quality of studies. They often cited the reason for coming to Britain to study: China simply doesn’t have such good schools like in Britain. Students were especially excited about the opportunity to choose subjects themselves. The majority of male respondents study in the technical or economic field, the most widely cited examples were engineering, business administration and finance. Girls usually study philology and management. The students were fully satisfied with the facilities their universities offered, though many of them reported that the most reputable schools in China also have good equipment. The education system in Britain was more â€Å"serious,† as some students called it. In China, the dominant type of higher education institution is the so-called short-cycle college, while in Britain universities prevail. Language barrier was (and is) a problem for many Chinese students. Some of the students confessed that they were inherently shy, language barrier being an additional obstacle they were often afraid of speaking out. In the classroom, they were often silent and inactive because of the combination of these two factors. They also noticed that the professors focused more on the stronger students than weaker ones, while in China it’s vice-verse. The professors were reported to be very friendly and highly qualified, and many Chinese students recalled one or two professors that were helping them a lot during the whole course of studies. Many students believe that knowledge and skills acquired while studying in Britain were sufficient to become good specialists in their field. The strongest side of British education, in their view, is its closeness to real life – professors use practical example and often have much experience in the subject. The overwhelming majority was confident of their will to return to China to make a career – British diploma automatically guarantees them good employment chances. However, girls admitted that in China for a woman it’s still hard to find a decent job. Therefore girls would prefer to stay in Britain or go to some another country to study further or start a career. Generally, the most depressing experience for almost all the students were the feelings of embarrassment and helplessness during the first days in college or during a new course. They also experienced same feelings when performed badly during the studies. Chinese students are very diligent and hardworking, and discovering that their knowledge in a certain field is scarce due to the differences in high school curricula was a very unpleasant thing for them. One of the students even told me about the concept of â€Å"loosing face† applied to this issue. This concept is deeply rooted in Chinese culture and entrenched in virtually all aspects of social life. This concept is used to refer to a situation of public humiliation, and that’s one of the worst things that can happen to a Chinese. Therefore, this sort of experience was reported as painful and depressing. As for the social experience, here the students admitted the existence of certain problems. While they never noticed any signs of open discrimination, many of them failed to integrate fully in the student life. Though many British people were seen as friendly, some of them were indifferent and reluctant to help. (Getting these answers was especially hard and I had to tell them many stories of me facing discrimination abroad in order to have them talking about the way they really felt). But they told that the authorities were doing their best to help them. As for cultural shock, many students told that they wouldn’t describe their emotion after arriving to Britain as a shock. There was much surprise and confusion, but very few dared to call it a shock. Those who had had experience traveling abroad before coming to Britain told that the cultural shock was much stronger upon arriving to other countries, like the US or Russia. The only thing that was strikingly different was the concept of privacy. Chinese students were not used to privacy and had to learn to respect privacy of other students. Students believes that the national character of the British was very similar to Chinese – same respect for the law and tradition, same emphasis on holding back one’s emotional, same respect for cool reason and reserved character. However, the Chinese admitted that all these characteristics applied only to the older generation – fellow students were most frequently described as â€Å"crazy.† Still, Chinese students reported hanging out predominantly with the students of their own nationality. Chinese students named many British buddies and acquaintances, yet â€Å"true friends† were still to be found among the Chinese. Few spoke about British girl/boyfiend, and that was usually a short-term relationship. Chinese students quickly adopted the lifestyle of British students – the most widely cited leisure activity was a movie and pizza. Again, it took time to get the students talking, but many of them reported starting drinking and smoking in Britain. They believed that the British society was far more liberal than Chinese. Students living at the dorm described the atmosphere there as â€Å"incredible† with parties and accessible sex. Student life, as the Chinese students reported, was more vigorous in Britain, but they told it was â€Å"badly organized.† While the emphasis was on self-organization, this approach often failed. Details of access strategy and role to be adopted Now I’ll pass over to explaining the details of the use of interviewing process. I negotiated access to different groups of Chinese students ranging from freshmen to PhD students in the most convenient way – interviewing students at the faculty and dorm. As for the persona to choose, I introduced myself as a student from another university with a deadline for the coursework approaching. This generated compassion of the interviewed towards to interviewer. However, I didn’t express any familiar notes, because one of the weaknesses on this researched method is that interviewee may distort information through recall error, selective perceptions, desire to please interviewer. Strategy for recording and analysis When the interviewee grants permission, the easiest strategy for recording will be video/audio taping. In other cases, it should be summarized in notes. Detailed recording is a necessary part of interviews. Carefully crafted interview guides with ample space for taking down the interviewee’s answers are needed. As for data transcription and analysis, three strategies exist. According to the first one, â€Å"the interviewer (or in some cases the transcriber) listens to the tapes and writes a verbatim account of everything that was said. Transcription of the raw data includes word-for-word quotations of the participant’s responses as well as the interviewer’s descriptions of participant’s characteristics, enthusiasm, body language, and overall mood during the interview.† (Frechtling Westat, 1997) The major strengths of this transcription method are its completeness and a chance it affords for the interviewer to stay attentive and focused. The major weaknesses are the amount of time and effort necessary to produce complete transcriptions and the inhibitory impact tape recording has on some interviewees. The second strategy â€Å"draws less on the word-by-word record and more on the notes taken by the interviewer or assigned notetaker†¦This approach is recommended when resources are scarce, when the results must be produced in a short period of time, and when the purpose of the interview is to get rapid feedback from members of the target population.† (Frechtling Westat, 1997) Third approach is used when there is â€Å"no tape recording, but instead [the interviewer] takes detailed notes during the interview and draws on memory to expand and clarify the notes immediately after the interview. This approach is useful if time is short, the results are needed quickly, and the evaluation questions are simple.† (Frechtling Westat, 1997) I decided to use the second approach. I was taking quick notes during the interview and then summarized them, both analyzing and synthesizing. Discussion of ethical issues As for the ethical issue, cross-cultural perspective should be applied. The interviewer should remember that the definition of privacy and private information is different across the nations and cultural groups. The researcher should also be aware of the cultural references and sensitive issue every culture has. There are certain norms of behaviour the interviewer has to observe carefully while interviewing the Chinese students. For instance, the Chinese do not use their hands while speaking, and will be annoyed if an interviewer does so. The representatives of this nation also dislike being touched by unknown people. There is also a heavy emphasis on repressing emotion, so the interviewer should hold back the emotions while conducting the interview. As for deeper ethical concerns, the interviewer should keep in mind that Chinese people have great sense of collectivism. Therefore, they may be unlikely to share the information that can discredit the communities they belong to or to characterize them as antisocial persons. Also, the Chinese have great respect for authority, so they can be reluctant to speak their mind on the issues related to governmental policies or school administration’s decisions and actions. Therefore, an open disclaimer was made concerning the fact that the interview results were to be kept highly anonymous and wouldn’t be used for other reasons than scientific. A promise not to pass the information to the third parties was made. Conclusion In this paper I conducted the comparative analysis of different qualitative research methods in order to choose the most appropriate one to the study of the experience of Chinese students in Britain. The main advantages of this method are richer data and information about various dimensions of the same problem, opportunity to assess affective and cognitive aspects of responses, the chance to communicate face-to-face, be flexible, and explain or clarify interview questions. The weaknesses of this method include its expensive and time-consuming nature, large volume of information, often with a large percent of irrelevant data included, and distortion of information due to recall error, selective perceptions, or desire to please interviewer. Another disadvantage discovered during the formulation of the research strategy was the need to take into account a variety of ethical issues and behavioural models. I can conclude that â€Å"[i]nterviews provide very different data from observations: they allow the evaluation team to capture the perspectives of project participants, staff, and others associated with the project.† (Frechtling Westat, 1997) References:

Memorial Day Lesson Plan, Ideas, and Quick Crafts

Memorial Day Lesson Plan, Ideas, and Quick Crafts Traditionally, the end of May is a time for laying wreaths at military graves and paying tribute to the lives sacrificed by our troops in order to preserve our freedoms. These Memorial Day lesson plans will get you and your students back to basics, ready to observe the holiday as much more than simply a day away from school. By teaching your students about the terms veteran and sacrifice you will be instilling pride for our nations military in the next generation. No matter how we feel individually about this war or other conflicts, the men and women who have given their lives for our nation certainly deserve respect. And even if youve forgotten about Memorial Day until now or left your planning to the last minute, the following lesson ideas are so easy to implement, you can use them tomorrow with hardly any prep time. Last Minute Memorial Day Activities Here are five quick lesson ideas to teach your students about Memorial Day. Use these ideas when you are in a pinch, or as an extension activity. 1. Be a Proud American Citizen Do your students know the symbolic meaning of our American flag? Can they recite the Pledge of Allegiance or sing the National Anthem by heart? If not, theres no time like Memorial Day to make sure your students have the basic skills of being a proud American citizen. You can turn this information into a craft activity by following up the instruction with time to color the American flag or illustrating the words of The Star-Spangled Banner. 2. A Million Thanks Use the website for AMillionThanks.org to support the U.S. troops currently serving our country. Through letter writing, you can teach about the meaning of the Memorial Day holiday and, at the same time, offer your students real-life Language Arts practice in the art of letter writing and thank-you notes. 3. Childrens Literature Share informative and entertaining books with your students, such as Christin Ditchfields Memorial Day or Theresa Goldings Memorial Day Surprise. Afterward, have your students draw to express their feelings about the sacrifices of people who fight for our nations freedom. 4. Recite a Poem Ask your students to choose one of these Memorial Day poems and give them time to memorize the poem in order to recite it in front of the class. Memorization and public speaking are two important skills that are often overlooked by teachers, so why not use the Memorial Day holiday as an excuse to focus on them? 5. Create a Crossword Use Puzzlemaker to create a crossword puzzle or word search with Memorial Day vocabulary words customized for your students grade level. Some suggested words might include: veteran, soldiers, military, freedom, sacrifice, country, general, remember, heroes, American, patriotic, generations, and nation. You can start off the lesson with vocabulary instruction and a discussion with your students on the meanings behind these loaded words. You can also peruse this collection of Memorial Day resources for kids and choose from the quizzes, logic puzzles, and online activities that are available for teachers to use for free. Looking for more Memorial Day ideas? Try this collection of activities and patriotic ideas to help you celebrate the men and women who serve our country. Edited By: Janelle Cox

Printable Homeschool Record Keeping Forms

Printable Homeschool Record Keeping Forms These printable homeschool forms are ones that I have used in my homeschool support groups. These are for your personal use or use in your homeschool support group as is or modified. Attendance Record Form - Use this form to keep track of the school days for your student.Authorization for Transfer of Records - This form can be used to request your childs record from the previous school.Printable Biography Lesson Plan - Biography lesson plan with forms and sample pages.Course of Study - This is a course of study form that Ive been using for years.Emergency Medical Release - Emergency Medical Release Form for use in a homeschool support group.Homeschool Memory Books - Printable memory books for different levels to capture memories of the school year.Physical Education Record Keeping Form - Keep track of the activities performed each day to assure you meet the physical education requirement for your state.Progress Report - Progress Report form to record the progress made and material covered during the quarter.Reading List - Reading lists arent usually required, but I like to keep a list for reference in later years.Registration Application - Registration Applicatio n Form for a support group. Science Report Forms - Report forms for your student to use when doing a science project.Special Needs Forms - Forms to help with some of the unique things you need to track.

Personal portals for work and play Essay Example | Topics and Well Written Essays - 1750 words

Personal portals for work and play - Essay Example Following these pages, the advancement in personal portal represented navigation sites such as Yahoo, Infoseek, AOL, Excite, MSN, Lycos, and Netscape Netcenter. These sites offered users an entry platform to web surfing because of the structured navigable interface improving surfing experience. The main personal portals that were used in this era were Google and My Yahoo that offered users access to sports, news, and web searching platforms for free. google provide mechanisms for integration to personal pages of Gmail and Google News increasing their access to information while accessing their emails. The dot com but in the early 2000s saw the disappearance of personal portals with new software and applications. The changes to the personal portal are represented in the use of software and applications in mobile phones, tablets, laptops, and computers. Currently, a lot of personalized software and applications play the role of personal portals providing user’s access to a host of internet information and capabilities that were not available in the early personal portals. Some of this software and applications that have taken the space of early personal portals and revolutionized the mobile internet access market include Facebook, Twitter, Instagram, Linkedin, MySpace, MSN, among others. Blogging has also grown over the years and provides users a platform to publish content that is personal, professional, academic, or otherwise to a large audience and receives feedback.

Apple innovation and strategy Essay Example | Topics and Well Written Essays - 3000 words

Apple innovation and strategy - Essay Example The intention of this study is innovation as fundamental prerequisite for competitiveness and economic well-being. In major industries, to innovate has almost become less risky and since both consumer and industrial markets have come to expect regular changes and improvements in the products, most firms find it profitable to make innovation their grand strategy. Apple Inc., the American Multinational company that was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s, has emerged as one of the most successful Fortune 500 companies; and perhaps the best known for innovation. It designed, manufactured and marketed personal computers, portable music players, software, computer peripherals and a number of different kinds of electronic products, through its own retail stores, online stores and sales force or third party sellers. Apple Inc. has been able to create and establish a strong brand name for the company through a number of strategic and innovative steps such as Macintosh, iPod, iPad, iMusic, iTunes, iPhone etc. As Kerin, Hartley and Berkowitz pointed, Apple Inc. has always been thriving on innovation. Its history showed that it has ignited the personal computer revolution during 1970s with Apple II, and it reinvented the personal computers in 1980s and gaining a brand loyalty with iMac in 1990s. It has alter been able to discover increased opportunities through iPod, Apple iPhone and 3-G iPhone in recent years. Apple Inc. has thus become academically important and practically an effective model since it has made use of technology and considered innovation as the central to its strategies. Milestones in Apple’s History Apple has been thriving on innovation, which in turn has helped it gain sustainable competitive advantages. Apple’s innovation strategy is very evident from its innovation designs, product differentiation, own-store retailing and brand loyalty focus. These strategic developments are detailed below: The Innova tion Strategy of Apple Inc. Product Designs Innovation can be of different forms and at different stages of product designs and development. A firm may innovate in manufacturing, or planning or designing, R&D, distribution, marketing etc. When it comes to Apple’s case, the main success factor was its innovation in product designs. Betz (2002, p. 194- 195) argued that Apple Inc. hasn’t long been coasting on borrowed innovative technology and it wasn’t a technology creator until the mid of 1990s. Apple’s CEO Steve Jobs then realized that an organization can never stay long on a technology leader strategy unless it becomes a technology creator. In 1997, Steve Jobs cut Apple’s total product lines to four such as laptops for consumers, laptops for professional users, desktop for consumers and desktops for professio

Othello and Racism Essay Example for Free

Othello and Racism Essay Held a captive and cannot escape the grips of racism, Othello must battle with this matter from day one till his call of death. Just because his skin tone is unusual from Venice and its citizens, makes Othello an outcast . Although born a black moor, Othello has all the great characteristics a man should have. Being courageous, honorable, intelligent and all the aspects a woman would want in a husband. He grew up to be a venetian military general who has risen to high position of power is viewed in two means. One, since Othello belongs to the military realm he hence deserves the respect and authority any other general should receive. Second view is highly different and because the race role is a huge issue, it essentially eliminates the first way people would view Othello. But this doesn’t stop Desdemona from falling in love with him and making him her husband. The color of Othello’s skin doesn’t bother Desdemona one bit which isn’t the case for the rest of the characters seen throughout the play. Before Othello’s name is even mentioned in the play, racial slurs are being said and the audience is being introduced to how Othello will be treated. In Act I Scene I, Rodrigo and Iago talk about â€Å"the moor†, â€Å"the thick-lips† and â€Å"the old black ram† . Small comments like these slowly bring out the characteristics that multiple characters share in this play. Iago and Rodrigo aren’t the only ones who have a problem with Othello; Desdemona’s father ,Brabantio, is in the same boat with Iago and Rodrigo. Brabantio is a self-important the Venetian Senator whose main priorities are his job and his daughter. If one of these main concerns aren’t necessarily going his way, then there could be a problem. Othello encounters this the hard way unfortunately. Brabantio hears news about how his daughter has gotten married but not to any regular guy, to a moor.

Grandma and Grandpa :: Personal Narrative Profile

Grandpa Pat McGill, Jr. of Wisner, Nebraska always entered a room smiling. Pat fathered eleven children, including my mother, and had over fifty grandchildren, including me. Even though my grandpa and I were not all that close, I admired and respected his kind and gentle nature. He passed away in the summer of 1996, and I didn't get to say goodbye to Grandpa Pat McGill before he headed up to heaven with all the other saints. All but one of the McGill grandchildren were at my grandpa's memorial service. I held my mom's hand as all of the children and grandchildren lined the aisle and acted as an "honor guard" for the casket. We both sobbed. At the end of the service, the priest announced that there would be an all-night vigil in the church for my grandpa, and they needed volunteers to sign up to stay with him in the church. I didn't think much of it, assuming that townspeople and family members would flock to the signup sheet. Apparently EVERYONE made this assumption. A contingent of my cousins went out to the bars to hold "an Irish wake" and lubricate themselves with alcohol. The residents of Wisner mostly went home to their beds. It turned out that no one had volunteered to stay with my grandpa from the hours of 2:00 AM to 6:00 AM, and hysteria broke out. My grandma was heartbroken. My mom was scrambling to solve the problem. Then I spoke up: "I'm used to staying up all night. I can do it." Everyone looked at me and blinked. "Really?" they said. "All night?" I took my notebook to the church and sat in the front pew. I worked on a short story called Mushroom until I was alone in the church with my grandpa's open casket. It was impossible to distract myself from this situation anymore. I approached my grandpa and looked closely at him. I started talking to him about the things I had been doing in Massachusetts. I sang songs to him. I asked him if I would ever find a way to stop loving the girl who broke my heart a year earlier. I cried for a little while. I touched his hands. I realized how much I admired the power of his smile and his capacity for joy.

Coca Cola Vending Machines Case Study

Coca Cola a Vending Machine Case Study Problem Statement: Coca Cola Co. , the world’s largest beverage company is facing a public relation nightmare which can ultimately put their brand image at stake. Their Chairman and CEO, Ivan Ivester, abruptly announced the introduction of interactive vending technology which will lower the price of coke during off-peak buying time and increase the price during very hot weather conditions, Ivester virtually confirmed the vending machines will be introduced to the market soon.The core problem is not if the vending machine should be brought to market but WHEN and what the public relations/marketing strategy should be in the midst of the current media scrutiny to rebuild loyalty with avid coke drinkers and Coke’s image. Critical Factors: Increasing the vending machine profit, which has been the main profit resource for the company, serves the purpose of the new technology. Sales of soft drinks are on the rise. Last year, about 11. 9 % of soft drinks world- wide derived from vending machines. Intelligent vending has already begun in Japan using the same technology.Taking full advantage of the law of supply and demand, price fluctuations occur all the time in several industries such as the airline and movie industries and are not new to the general public. It often occurs when the supply for any product is high and the demand is low; basic economics. Price discrimination also can occur demographically or geographically and is hard to eliminate from a customer’s mind once disclosed in a negative light ultimately setting the stage to lose customers to Coke’s #1 competitor, PepsiCo. Additionally, their brand image is at stake.Ivester's statements regarding the new technology was disclosed too soon and the response from the public relations team was not sufficient to the loyal coke drinkers and the media, spurring several negative articles and backlash from their customers. Strategic Alternatives: Option A. Eliminate any option of introducing the interactive vending machines to the public in the near future and create a new public relations and marketing strategy focusing on Coke's loyalty to its customers to include re-establishing the value of drinking coke during extreme hot and cold temperatures.Option B. Proceed with a plan to implement the intelligent vending machines at a later date than plan originally plan, while working to develop a new public relations and marketing strategy to curtail the current media damage, focusing on Coke's loyalty to its customers and re-establish the value of drinking coke during any weather conditions. Evaluation of Alternatives: Option A: ?Pros: Build trust with consumers; on same level with competitors regarding technology. Cons: This strategy does not coincide with the company’s marking plan to pump more sales of the flagship coke into the market, most likely utilizing the heat sensitive vending machine as one of the core tactics to in crease revenues. Option B: ?Pros: Technology availability and costs to implement the new vending machines is inexpensive due to falling prices of the temperature sensors and computer chips; ? Internet connectivity associated with the technology makes it very easy to track daily and hourly demand based on fluctuations thus making it easy to determine the price point offered in any region; ?The new public relations and marketing campaign will slowly educate the consumer of the inevitable; ? Increase profitability during the peak season due to lower costs compared to competitors. ?Cons: Run the risk of losing loyal customers due to the price gaps urging many consumers to search for lower price from the competitor’s vending machine; ? Largest competitor, PepsiCo announced they have did not have any plans to introduce the new technology Recommendation: Option B Corrective measures must take place to implement a strategy of price changes.Coke must improve their public image with a well executed public relations and marketing strategy. Justification: As a consumer, I am not sure why corporations continue to insult our intelligence. If a product is in the testing stage, then it is just a matter of time before the new technology, (if worthy) is introduced to the market. R in this case, serves the sole purpose of creating new technology in order to maximize efficiency and costs, thus increasing profits. And, quite frankly there is nothing wrong with a company trying to maximize profits.Vending machines have remained largely untouched by discounting and although the machines can automatically raise prices for its drinks in hot weather, in my opinion not too many consumers would notice. Coca Cola Co. can also be the first in the SDC market to introduce new innovation that will be able to effectively gauge the buying interests of their customer by the touch of a button. This technology will help to predict sale revenues and take the guesswork out of customersâ€℠¢ wants and needs.It will also allow Coca Cola Co, to always stay ahead of the competition and remained the leader in the industry. Additionally, price discrimination exists everywhere, across all industries and the new technology will connote increased efficiency for the entire SDC market. The public relations and marketing campaign will help to educate and prepare the average consumer of the inevitable introduction of heat sensitive vending machines. The goal in mind for the campaign is to continue to establish Coke as the number one thirst quencher regardless of the weather.

Will robots take your job

In a world of technological advancements we ask a simple question. Will robots take our Jobs? In my personal opinion I believe they will and sort of already have in a small way. Judging by the readings in the book we can certainly see many ways robots have already started to take over Jobs by replacing people with self-check kiosk, Tam's and pay at the pump self-service stations.As stated in the book the employer can cut jack cost by purchasing â€Å"humanoids† to do Jobs more proficiently than humans. So with that being said you can see how it's possible that with advances in technology robots will take our Jobs. Check your daily routines and see how fast and easy it is for you to effectively use some sort of robotic to simplify your life in the public setting. Let's go to the store and all we need is gas.Simply slide your debit card at the island pumps and then you pump and go. K we need some quick cash so to avoid waiting on a bank teller we stop by an ATM grab the cash an d go. Now its break time at work and you have to be back in a hurry, you have a few options here. Again you can insert money into a vending machine or go to a restaurant and use the express kiosk. Just when you thought you were done you got to stop by the grocery store and pick up something to cook for supper.These lines are looking pretty long and backed up because the store is very busy, so you opt to use the U-Scan. Looking back at this daily routine we can see how robots have already taken the place of certain human jobs. Don't get me wrong you can always go into these business's and have that interaction with the associate if you would like but, when most people are in a hurry they can use the slide your card and go method as I call it Just as effectively.Let's take an adventure to the employers' point of view when it comes to robots or â€Å"humanoids† taking Jobs. One of the biggest reasons they will consider this option instead of hiring someone is that the humanoids will be able to save them money. Costing around $10,000 dollars to purchase a humanoid the employer can save on average $5,080 a year to employ them versus an actually human, based on paying someone to come in and do the Job at a minimum wage rate.Another reason is that you can expect the humanoids to happily do the Job and do it so proficiently. Now only will they be able to do your Job but they will do it better. Cooking, cleaning, placing orders, building houses, driving cars and even flying planes are some of the jobs at risk. We certainly have the technology now to replace workers the only reason we haven't implemented robots into these position is because they don't have senses such as sight, hearing and ways of expressing emotion to the customer.Furthermore we can conclude that in the future robots will and such be expected to take our Jobs. You can say no this can't be possible, but look at how technology is ever changing. Just as computers have changed over time from fittin g one in an entire room to now we can wear them on our wrist and drop them into our pockets. The market for robots to take over will be the future. By 2050 they will be perfected to proficiently

Observations on Eloquence in Writing and Speaking

Observations on Eloquence in Writing and Speaking Definition Eloquence is the art or practice of using fluent, forceful, and persuasive discourse. Its adjectival form is  eloquent  and its adverb form is  eloquently. Etymology The word  eloquence  derives from the Old French word  eloquent, which itself came from the Latin  eloquens.  That Latin word essentially had the same meaning as the modern  eloquent  and pointed to a talent for speaking well. Its Latin etymology points to this as well:  e  (a preposition meaning  out  or  outwards) and  loqui  (the verb for  to speak). Elements Eloquence is generally considered an asset when it comes to spoken and written language. The art of using eloquent language in a persuasive manner is called  rhetoric, and the two often go hand in hand. However, eloquence differs from rhetoric in that rhetoric, by its very definition, has a purpose: convincing someone of something. Eloquence may be used in rhetoric, but it can also exist for its own sake of simply appreciating and using the possibilities of language. Eloquence can be achieved in a wide variety of ways. There are some elements or techniques that are generally important. Things like interesting word choice, varied sentence structure, repetition, and logical progression of ideas all may play a role. For more information on the elements of rhetorical style, try: Anti-RhetoricCopiaDeclamationThe English Manner of Discourse, by Thomas SpratEuphonyFormal Style and Informal StyleOratoryPhonaestheticsRhetoricSamuel Johnson on the Bugbear StyleWhat Is Style?Wisdom Speaking Eloquently Observations Writers, thinkers, and rhetoricians have had plenty of things to say about the virtues of eloquence over time. See some of their observations below: Talking and eloquence are not the same: to speak and to speak well are two things.(Ben Jonson, Timber, or Discoveries, 1630)They are eloquent who can speak low things acutely, and of great things with dignity, and of moderate things with temper.(Cicero, The Orator)In a word, to feel your subject thoroughly, and to speak without fear, are the only rules of eloquence.(Oliver Goldsmith, Of Eloquence, 1759)Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.(Marshall McLuhan, The Mechanical Bride, 1951)Denis Donoghue on the Gift of EloquenceEloquence, as distinct from rhetoric, has no aim: it is a play of words or other expressive means. It is a gift to be enjoyed in appreciation and practice. The main attribute of eloquence is gratuitousness: its place in the world is to be without place or function, its mode is to be intrinsic. Like beauty, it claims only the privilege of being a grace note in the culture that permits it . . . .[T]he qualities of writing I care about are increasingly hard to expound: aesthetic finesse, beauty, eloquence, style, form, imagination, fiction, the architecture of a sentence, the bearing of rhyme, pleasure, how to do things with words. It has become harder to persuade students that these are real places of interest and value in a poem, a play, a novel, or an essay in the New Yorker. . . .It is regrettable that undergraduate education is already turned toward the professional and managerial skills on which students will depend for a livelihood. Those skills do not include eloquence or an appreciation of eloquence: each profession has its own ways of speech, corresponding to its pragmatic purposes and values.(Denis Donoghue, On Eloquence. Yale University Press, 2008) Kenneth Burke on Eloquence and LiteratureEloquence itself . . . is no mere plaster added to a framework of more stable qualities. Eloquence is simply the end of art, and is thus its essence. Even the poorest art is eloquent, but in a poor way, with less intensity, until this aspect is obscured by others fattening upon its leanness. Eloquence is not showiness . . ..The primary purpose of eloquence is not to enable us to live our lives on paperit is to convert life into its most thorough verbal equivalent. The categorical appeal of literature resides in a liking for verbalization as such, just as the categorical appeal of music resides in a liking for musical sounds as such.(Kenneth Burke, Counter-Statement. Harcourt, 1931)Sterne on Two Kinds of EloquenceThere are two sorts of eloquence. The one indeed scarce deserves the name of it, which consists chiefly in laboured and polished periods, an over-curious and artificial arrangement of figures, tinselled over with a gaudy embellishment of words, which glitter, but convey little or no light to the understanding. This kind of writing is for the most part much affected and admired by people of weak judgment and vicious taste. . . . The other sort of eloquence is quite the reverse of this; and which may be said to be the true characteristic of the holy scriptures, where the excellence does not arise from a laboured and far-fetched elocution, but from a surprising mixture of simplicity and majesty, which is a double character, so difficult to be united, that it is seldom to be met with in compositions merely human.(Laurence Sterne, Sermon 42: Search the Scriptures, 1760) David Hume on Modern EloquenceIt may be pretended, that the decline of eloquence is owing to the superior good sense of the moderns, who reject with disdain all those rhetorical tricks employed to seduce the judges, and will admit of nothing but solid argument in any debate of deliberation. . . . Now, banish the pathetic from public discourses, and you reduce the speakers merely to modern eloquence; that is, to good sense delivered in proper expression.(David Hume, An Essay on Eloquence, 1742)Pope on False and True EloquenceWords are like leaves; and where they most abound,Much fruit of sense beneath is rarely found:False Eloquence, like the prismatic glass,Its gaudy colours spreads on every place;The face of Nature we no more survey,All glares alike, without distinction gay;But true expression, like th unchanging Sun,Clears and improves whateer it shines upon;It gilds all objects, but it alters none.(Alexander Pope, An Essay on Criticism, 1711)Milton on Eloquence and TruthFor me, re aders, although I cannot say that I am utterly untrained in those rules which best rhetoricians have given, or unacquainted with those examples which the prime authors of eloquence have written in any learned tongue; yet true eloquence I find to be none, but the serious and hearty love of truth: and that whose mind soever is fully possessed with a fervent desire to know good things, and with the dearest charity to infuse the knowledge of them into others, when such a man would speak, his words (by what I can express) like so many nimble and airy servitors trip about him at command, and in well-ordered files, as he would wish, fall aptly into their own places.(John Milton, An Apology for Smectymnuus, 1642) Pronunciation: EH-le-kwents

An interview is the opportunity to organize your future and develop your carrier, so take your preparation for it very serious and do not miss the following things.

An interview is the opportunity to organize your future and develop your carrier, so take your preparation for it very serious and do not miss the following things. Score twice before you cut once on interview Searching for a job or just preparing for the after-graduating period? That’s wonderful you turned to set your attention at this writing. If you are only starting your new carrier, there should be some tips and secrets that you are to be aware of to avoid failure. No matter even if you’re not sure this is the very job role, train your behavior during the interlocution, which will definitely bring you the required success. Of course, we do not suggest or motivate you to lie. We just want to pay your attention to that fact that alternative representation of the information makes a difference. Thus, you should show your interest and emphasize all the possible positive aspects. So you are in your final year and occupied with writing your thesis or any other pre-graduating activities. And as it often occurs, you have not worked anywhere yet. The way you answer to the item concerning professional experience can be: â€Å"I have none† and that is one step to failure. More effective variant will be: â€Å"I have none, since I devoted all my time to study. But now I possess sufficient theoretical background and am eager to implement what I know, develop my skills and grow in respect of professional attitude.† Tell us about yourself This question is often to happen during any interview. It seems to be very easy with no pitfalls, but this question should not be underestimated. Do not retell the details of your resume, or other things that your interviewer already has at his or her disposal. It makes no use for you. Giving the respond to these words, convince the person you are talking to that you deserve to take this job position. Mention your personal qualities or appropriate experience that will definitely be required for this job. While preparing to interview, think over a couple of your achievements that show all your best features and can attract the attention of the employer. How did you find out about us? Seems to be a question with no traps? It's not all that simple. The resources investigating which you got to know about position can show your kind of personality and what intentions you have. Thus, in case you send resumes without the purpose concerning the job you strive to obtain, that won’t be appreciated in the interview. In case you discovered on one of the job search sites, look through the important info in regard to the company and mention that you follow the activities of the firm and concern yourself with this stream of business. If you learned about the job role here by your friend, who works at the company, it is even better to mention, since it is like some kind of recommendation for you. Why exactly you should be hired for this position? Within the interview you can be asked questions of the following sort, â€Å"Why do we need to hire you?† or â€Å"What distinguishes you among other candidates?†. Do not lose your courage by hearing this. Such questions grant you one yet another chance to show your interest and passionate desire to work exactly at this company. You can also one more time mention about your best skills, which will be very suitable for this position. Do not speak words of praise concerning you and your skills, just give reasonable but positive assessment of your knowledge, experience and abilities. Show your motivation and willingness to work and gain best results. What are your salary expectations? This is the distinctive part of the interview, for which you should also prepare, since the financial aspect is of great importance and you cannot make a slip. Before interview make a little investigation to find out the average salary rate within this sphere. Search on the sites like Payscale or Glassdoor, there you can get the required information. Orientate on these numbers and announce a bit higher salary. In such a way you will show that you appreciate your skills and deserve an appropriate reward. At the same time you can demonstrate your desire and pliancy to discuss details in order to get the position. Do not treat these advices unserious when getting ready for an interview. Think what you say and receive the best job. Good luck!

Brand equity for Sandro Speech or Presentation Example | Topics and Well Written Essays - 500 words

Brand equity for Sandro - Speech or Presentation Example In which case, the brand should make use of effortless style with both ranges of men and women across all the ages (Burger, 2012, 35). For brand meaning, it is wholly inspired by French design and usually sought by women in their 30’s. In order to maintain and improve its customer base, the brand has ensured strong customer relationships through conducting client data collection about how their response to the product. Through the help of brand equity, the company compliments its brand’s imagery by improving its commitment to social causes such as introducingâ€Å"reduce, reuse, recycle†. This triggers customers to feel good while purchasing the product. Further, brand performance demonstrates its reliability and durability; people know that their products are well designed and stylish, and that they wont let them down. In terms of brand response, Sandro makes use of high quality materials, to satisfy their clients, obtained from France thereby reflecting modern fashion (Kapferer, 2012, 5). This has helped in evoking feelings directly in the customers because of the expertise associated with the contemporary fashion. According to the nature of the brand, trendy people known to be fast fashion follower are strongly attracted to the fashion created by the brand. Consequently, this has evoked loyalty given that the customers can identify the brand according to their unique needs. Apart from the trendy people, fun loving people who have a sense of achievement and self-respect visualize credibility and superiority of the brand (Kapferer, 2000, 45). This is because, the modernity evident in the brand allows the customers to express themselves in a fashionable way. The superiority arises given that the competitors have not been able to evoke the same feeling on the customers. One of Sandro assets, towards ensuring brand resonance, is strong online presence that ensures that there is 24-hour connection with the clients. This has helped the brand in