Discussion Of Domain B Focuses On Evaluating The Student...

Discussion of Domain Domain B focuses on evaluating the student learning as a whole process. It covers Teaching Performance Expectations (TPE) 2 which is to monitor student learning during instruction and Teaching Performance Expectations (TPE) 3 which involves interpretations and use of assessments. Given these points, teacher performance expectations or TPEs are teacher’s guidelines that is essential to follow and remember in order to become an effective and successful education specialist. To begin with, TPE 2 consists of different factors in performing the teaching job. First, teacher should demonstrates knowledge of confidentiality provisions and requirements. For this reason, teacher needs to make sure all personal and testing information are confidential. It can only be shared with IEP team who are involved in the student’s education. Second, teacher should demonstrate working knowledge of basic tests and measurement principles. With this in mind, it is essential that the teacher knows how to implement the assessment tool while making sure that the student knows how to follow the instructions. Third, teacher should demonstrate skills in the assessment of students with Moderate/Severe disabilities, collecting and using multiple sources of information to assess student learning. In order to have accurate data collection, teacher should use formal assessments such as Brigance or WIAT III and informal assessment such as San Diego Quick Reading assessment,Show Mo reRelatedInvestigation of Students Different Learning Styles Essay4028 Words   |  17 PagesInvestigation of Students Different Learning Styles This report investigates differing learning styles of an AVCE second year student group. Firstly the report provides a critical account of the context of the course; it’s provision and relevant information about the learners and how some aspects of learning theory can be applied within the delivery of the Project Management module. Taking into account the theoretical issues a scheme of work, lesson plans and teachingRead MoreCurriculum Development- Let Review9921 Words   |  40 PagesMODULE 1 CURRICULUM: CONCEPTS,NATURE AND PURPOSES Curriculum from Different Points of View 1. Traditional Points of View of Curriculum* â€Å"It is a body of subjects or subject matter prepared by the teachers for the students to learn†, and is synonymous to course of study and syllabus. *According to Robert Hutchins, curriculum is permanent study which emphasizes rules of grammar, reading, rhetoric and logic and mathematics needed for basic education which gives importance to the 3RsRead MoreThesis: formative Assessment7006 Words   |  29 Pagesï » ¿ LEARNING ASSESSMENT STRATEGIES FIELD STUDY 3 A STUDENT PORTFOLIO ______________________________________________________ PRESENTED to COLLEGE OF EDUCATION JOSE RIZAL MEMORIAL STATE UNIVERSITY THE PREMIER STATE IN ZAMBOANGA DEL NORTE DIPOLOG CAMPUS, DIPOLOG CITY IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE COURSE FIELD STUDY 5 BY: MARY JANE C. ROJAS OCTOBER, 2013 TABLE OF CONTENTS I. Title Page ______________________________________________i Read MoreSchool Based Assessment for Learning2801 Words   |  12 PagesSchool Based Assessment for Learning: A report: Assuring Fairness in the assessment component of school based assessment practice in Brunei Abstract This article describes a research project study in depth carried out with 3 self-selected ‘educators’ teaching English language subject in one of the secondary school in Brunei. All are supporting standardized task provided requires flexibility to cater the students’ need individually. The paper explores the educators conceptions of and approachesRead MoreTransformative Learning Theory— an Overview5690 Words   |  23 PagesTransformative Learning Theory— An Overview This section of the monograph provides a brief overview of transformative learning theory from the perspective of Jack Mezirow. Also discussed are the conditions that need to be present, from his perspective, to foster transformative learning. Its intent is to provide a synthesis of its major premises, not an exhaustive discussion, that includes enough information from which to understand the implications and insights gained from discussing the variousRead MoreM Odule on Crafting the Curriculum5135 Words   |  21 Pagesdesign is a process of thinking through how you want to organize what you want your students to learn. Whereas, lesson plans are what the teacher plans to do for the day and unit plans are what the teacher wants to do over the several lessons or weeks. Curriculum plans should be what the teacher wants students to learn over years. Thus, a curriculum design is forming set of lessons that will obtain the objectives for the student. The term â€Å"design† is used as a verb to designate a process (as in designingRead MoreThe Implementation And Adoption Of An Lms7342 Words   |  30 Pagesorganizations. It will include the implementation of new technology, and how leadership decisions and communication play a role in the adoption process. Together, these sections provide a deeper understanding of crucial elements needed for an implementation framework, and underlying information for the research questions being explored. . Learning Management Systems Applying the use of computers to education is nothing new. From computer-based instruction (CBI), to computer-aided instructionRead MoreQualitative Research Essay3386 Words   |  14 Pagesqualitative research methods as well as from the class discussion with lecturer and colleagues on qualitative research course at the university. The basic concepts of qualitative research that will be discussed here cover the definition of qualitative research based on some authors, the  characteristics of qualitative research contrasted to quantitative research, the strengths and weakness of qualitative research, and it follow the discussion of the importance of qualitative research in English languageRead MoreCapstone Project3814 Words   |  16 Pagesï » ¿ Technical Writing Project Cover Sheet Capstone Proposal Project Name: Network Security Survey Student Name: Peter Planica Degree Program: Information Technology – Security Emphasis Mentor Name: Ted Reasoner Capstone Project Waiver/Release Statement Acknowledgement It is the policy of Western Governors University (â€Å"WGU†) that student Capstone projects should not be based upon, and should not include, any proprietary or classified information or material belonging to your employer orRead MoreQualitative Research Essay3380 Words   |  14 Pagesqualitative research methods as well as from the class discussion with lecturer and colleagues on qualitative research course at the university. The basic concepts of qualitative research that will be discussed here cover the definition of qualitative research based on some authors, the  characteristics of qualitative research contrasted to quantitative research, the strengths and weakness of qualitative research, and it follow the discussion of the importance of qualitative research in English language

Diversity in America Free Essays

The information I have interpreted from the United States about diversity has not help me to better over stand the, and relate to other different from the past. I would say that the diversity issue in this country has made me very aware that we as a country have a long way to go when it comes to diversity. The information I have processed and have been taught about diversity in this nation is how to effectively base upon other beliefs and upbringing to deal with biases. We will write a custom essay sample on Diversity in America or any similar topic only for you Order Now The information I have learned in this course that’s been the most insightful were the discussion question and the mix array of answer and point of views was expressed about various topics. This allowed me the opportunity to see first and the differences of opinions and reality. I have learned a great deal about the various struggles of my ethnic group and other ethnic groups during my studies in this class. It’s easy to get polarized in one’s own thought process and experiences without seeking over standing form others experiences who have suffered and victimized by prejudices and discrimination throughout history as well. Such as the Native American and the American Asian, are a small group of minorities who have experience in justice and a lack of acceptances in main stream American. I believe by the year 2050 the United States will have changed look and feel where immigration and demographics are concern. American will have changed significantly whites will no longer be in the majority. The U. S. minority population, currently 30 percent, is expected to exceed 50 percent before 2050. No other advanced country will see such diversity; most of America’s population growth will be among its minorities, as well as in a growing mixed-race population. Latino and Asian populations are expected to nearly triple, and the children of immigrants will become more prominent. Currently in the United States, about 25% of children under age 5 are Hispanic; it is estimated that by 2050, that percentage will be almost 40 percent. Changing patterns of immigration have put the United States on a short road to a population diversity never before experienced by any nation—a population in which all races and ethnicities are part of minority groups that make up a complex whole. Bearing in mind that this nation at the same time, will be growing older; the aging population of baby boomers who are concerned about running out of money before they run out of life and about the increasing cost of health care will have a large impact of the future trends of America. These demographic trends will play out differently in different states and regions, with some areas seeing exploding populations while others experience declining based upon current studies. As America continues to grow more diverse; a huge challenge to overcome is the acceptance and over standing of each individual race and culture that makes up that’s great nation. It’s sad to see, that even today the lines of separation are far divided by hate and a lack of over standing. This lack will have a direct effect on our future and how will communicate and exist with each other. Diversity helps society to grow as individuals and open our minds to different ways of life. When we are exposed to different ways to live, we see how other cultures carry on we are no longer closed to the idea that we are indeed all different in some way, and those differences are beneficial to our changing world. Diversity also promotes more tolerance allowing people the opportunity to see other as a lesson of growth help us to accept other cultures, and even adapt some of their ways within our society. The differences that we have between us can be used to strengthen society as we know it. Diversity allows us the opportunity to learn, grow, understand new ways of living, and experience life to the fullest. Without diversity, we are closed off in our own worlds. But with it, we expand our knowledge and we are no longer ignorant. When you are aware of the differences and embrace them, then you have taken the blind fold off to living differently and you are a better person for it. The key is exposure and using what you learned to increase more tolerance and decrease things such as racism. Moving forward America can foster an environment and commitment of pluralism; teaching through acceptance and engaging with other from who are different. Without any engagement or relationship with one another pluralism can be achieve. We key way to see this happening is through the media. Because the media is known for polarizing people of color in a negative light they could start to report news fairly and accurately. Also changing their advertising and programming approach; without stereotypes and outlandish perceptions. Engagement with other creates a common society for all, diversity as a whole is pluralism plain and simple embracing each other for our differences. Yes, there are some people who still feel threatened by diversity, or even hostile to it. Throughout America history there have been groups that have expressed prejudice and intolerance toward people of color and cultures however as we grow as a nation we need to look forward to the day when all these differences fade away. The United States faces many challenges in diversity of its many people, and there is still a large percent of the population that supports racism and bigotry. If we don’t make these changes we will not be able to move forward in the United States racially and culturally; this is not just a problem with white people, it is a problem facing all the different cultures in the world because racism has many colors, fearing of something new scaring everybody, but with it comes change and I hope that we all could get along in this world and every one occupies. The world and United States has come a long way in battling this war on racism, but it is still has many miles to move ahead before people could see that although different we are all people. The more diverse we become racially and ethnically, the more important it is that we learn to tolerate differences; and also to celebrate what we all have in common. Whether we came to the United States voluntarily or involuntarily, we all choose to live here now. And more people want to live here than anywhere else in the world. How to cite Diversity in America, Papers

Corporate Governance and Ethics Business Ethical Origin

Question: Describe about the Corporate Governance and Ethics for Business Ethical Origin. Answer: Case study Assessment Task Topic Is it ethical or not for origin energy and other to obtain coal seam gas (CSG) against the will of landowners? Background and Ethical Question Background of the study This particular study emphasis upon understanding whether it is ethical for origin energy in obtaining Coal Seam gas in against its landowners. Coal Seam Gas is one of the natural gas consisting of methane (Trong Tuan 2012). This is used on everyday basis for generating electricity, running home appliances as well as fuel business and industries. In other words, CSG provides more than 90% of Queensland Gas needs. Coal Seam Gas is termed as way in describing the gas originates in coal seams in areas of subversive petroleum. These coal layers are found wherever from 200 meters to 1000 meters underneath the surface of earth (Tricker 2015). This usual gas bonds prefaces the surface of the coal as a thin film as well as alternative water pressure holding at some point of time. Coal Seam Gas (CSG) used from millions years as a by-product especially of decaying organic plant matters. On the contrary, Layers of sand as well as soil compresses of matter for millions of years combining of earth heat converted into natural gas (Soltani and Maupetit 2015). Coal Seam Gas wells differs from size and drilled into ground until it reaches coal seams covering the surrounding areas Coal Gas Extraction Figure: Coal Gas Extraction (Source: Scherer, Baumann-Pauly and Schneider 2013) Wells are drilled into the ground. In other words, they are pierced into the crushed reaching the coal seams. This occurs in the nearby areas lining with strengthen casing as well as cement barrier for protecting it as far as possible (Samaha et al 2012). Firstly, some water needs to be removed from well. This mainly decreases the weight from the dissident coal seams as well as allows gas for flowing into the well for the surface. In case of operations, surface areas fenced under Coal Seam Gas in around half the size for farming as well as grazing in desired form. Fraccing is one of the techniques used for the extraction of Coal Seam Gas. In this particular extraction process, CSG fails in flowing on free in terms of natural background for reaching the surface. This act as hydraulic fracturing used for gas flow in given surface areas (Rothaermel 2015). Ethical Question Is it ethical or not for origin energy and other to obtain coal seam gas (CSG) against the will of landowners? What are the key stakeholders and Corporate Social Responsibility? Stakeholder Analysis Who are the firm stakeholders? In this particular assignment, firm stakeholders come under generic categories. Stakeholders are an independent party taking interest for any business. Stakeholders affected by organizational actions as well as objectives and policies (Peters and Romi 2014). In other words, key stakeholders involve creditors, employees, government, suppliers as well as community and Directors. What are the stakeholders stakes? This technique is used by the Business Analyst for understanding the priority as well as level of attention by particular stakeholders (Ntim and Soobaroyen 2013). It helps in selection of proper communication approach for each of the stakeholder group. Definite stakeholders have power, legitimacy as well as urgency that need to be communicated in the desired form. On the other hand, dependent shareholders lack essential control but poses required urgent and genuine claims (Nica 2013). Therefore, this needs to be managed for selecting ways in aligning from other project stakeholders for influencing the project. Dangerous shareholders have power as well as earnestness but lack legitimacy. This can be seen as hazardous because it may option with coercion and violence at the same time (Nica 2012). On the other hand, dominant stakeholders pose both power as well as legitimate claims in an organization for robust influence in the given project. As far as demanding stakeholders are concerned, stakeholders pose urgent claims but lacks power and legitimacy in enforcing activities. It requires reducing investing and keeping updated information by proper communication (Mller et al 2015). What opportunities and challenges do our stakeholders present? There are various opportunities and challenges presented to the stakeholders can be potential for cooperation as threat. Opportunities help in building good working relationships with the stakeholders (Mller et al. 2013). On the contrary, challenges considers as representative of how the for handles with the key stakeholders. Stakeholders present under both opportunity as well as risk firms for how managers views as dichotomy in crucial component based upon the response by stakeholders What responsibilities does the firm have towards its stakeholders? Stakeholders have various responsibilities putting pressures in firms for responding for social issues in given ways. It widely expects things in advance dependent upon industry as well as location and other factors (Mason and Simmons 2014). These pressures are having positive effect starting from spurring firms for making changes benefiting its key stakeholders. Firms operating in the same industry involves stakeholders as well as organizational pressures in given way. What strategies or actions should the firms take the best address stakeholders? Some of the strategies or actions undertaken by firm addressing the stakeholder Communication- Communication considers as the most visible manifestation of culture (Khan, Muttakin and Siddiqui 2013). Managers take into consideration various cultural differences in communication on matters concerning language, candor as well as context Negotiations- Internal clienteles are the persons within the group who are mainly clienteles for meeting the needs of interior demands. This customer holds the power for accepting or rejecting work. Managers should negotiate and clarify the doubts in case of any kind of deliverables (Jo and Harjoto 2012). Corporate Governance Discussion based on ASX 2010 principles and recommendations Corporate Governance considers as the framework consisting of rules, relationships as well as process and system whereby authority exercises over control by the ASX listed companies. It majorly encompasses for mechanism by the ASX listed companies for control in account (Idowu, Capaldi and Zu 2013). In other words, Corporate Governance influences over objectives for the company in setting and achieving risk-monitoring activities. Effective Corporate Governance structures encourage companies in creating value for innovation and development for future analysis purpose. Corporate Governance practices revolve around changing circumstances for company for tailoring for meeting the best interest of stakeholders (Gonzlez and Garca-Meca 2014). In other words, Corporate Governance practices revolve around context for development in both Australia as well as overseas. ASX Corporate Governance Council recommendations for prevention in corporate failures in leading towards poor corporate decision-making These activities are majorly intended in rendering reference point for major companies regarding corporate governance structures as well as practices (Carroll and Buchholtz 2014). Fundamentals in any of the corporate governance structure establish the role of Board and related Senior Executives. Principle 1 reveals the balance of skills as well as experience and interdependence of Board in given nature and company operations. In other words, Principle 2 reveals the basic need for integrity in and among influencing for company strategy as well as financial performance in aligning towards ethical decision-making process. Meeting the information needs for modern investment community considers as paramount of accountability as well as attracting capital. Presentation of company financial as well as non-financial position aims at bringing process for safeguarding attributes both the internally and externally for company reporting system. It renders timely as well as balanced figures in relation with material matters. Principles 5 discuses on the rights of company owners for recognizing and upholding activities Every business decision takes into consideration various elements for checking over uncertainty as well as carries out risk for managing activities through effective oversight and internal control (Jo and Harjoto 2012). This reveals rewards are also required for attracting skills in order to achieve performance expecting by shareholders in the most appropriate way. Corporate Governance structures as well as practices continue for gaining importance for determination of cost of capital especially in global capital market. Most of the Australian companies should be well equipped for completing on global basis in maintaining for promoting investor confidence in and around Australia (Gonzlez and Garca-Meca 2014). It is essential for understanding the fact for reviewing practices for ensuring continuation of reflecting local as well as international developments. It is promoted under high standards for gaining understanding over transparency regarding corporate governance practices in ASX listed companies. Corporate Social Responsibility In this particular assignment, CSR models have to be explained in minimizing the mistakes undertaken by business organization. Corporate Social Responsibility considers as corporations taking initiatives for assessing as well as taking responsibility for taking company effects on environmental as well as social wellbeing. In other words, these models are applicable in rendering efforts for going beyond by the regulators as well as environmental protection groups in an overall manner (Gonzlez and Garca-Meca 2014). This particular aspect refers under corporate citizenship involving short-term costs for getting immediate financial benefit for companies. This reveals in promoting positive social as well as environmental change. Strategic Corporate Social Responsibility considers under corporate social responsibility incorporating both ethical CSR as well as altruistic in performing activities (Soltani and Maupetit 2015). This will be advantageous for community as well as rendering profit-using goodwill. Social Responsibility reveals the idea for company in order to embrace its social issues in focusing ways for profit maximization. On the contrary, social responsibility inculcates for developing business using positive relationship to society for operating purpose. Corporate Social investment defines under the contributions involving monetary, employee time as well as resources bringing benefits in directing for core business activities. CSR is one of the business approaches contributing towards sustainable development on delivering economic as well as environmental and social attributes. SAP approaches Corporate Social Responsibility ensures sustainable future concerning society as well as customers and co mpany. It majorly focuses on talent, technology as well as capital on education and entrepreneurship for striving towards positive social change. This majorly concerns economic growth, innovation as well as job creation and community at the same time (Gonzlez and Garca-Meca 2014). Ethical Analysis In this particular assignment, ethical questions are listed whereby it is required in understanding the ethical implications (Mason and Simmons 2014). There is mentioned regarding the coal seam gas causing eruption in case of debating arguments. Anti CSG campaigners argues as there is not enough scientific evidence practicing harm water tables as well as environment and healthy living. Operators in this sector comes against strong opposition for development of Coal Seam Gas with the protestors for slow operational activities, Origin Chief Executive are of the opinion in opening the facts regarding Coal Seam Gas for circulating the truths. Coal Seam Gas has more than $60 billion investment for injecting new Queensland projects like creation for 10000 jobs from past financial years (Soltani and Maupetit 2015). In that case, Queensland Coal Seam Gas sector experiences for more than relevant growth for past 15 years under the Queensland Government. This act as a forefront of Queensland P etroleum industry Ethical Analysis implies Queensland Coal Seam Gas sector for more than 20 years in comparison with New South Wales. AGL upstream gas group reveals the Australian Mining Queensland for maturing in the market concerned with Coal Seam Gas (Soltani and Maupetit 2015). New South Wales considers under immature coal seam gas industry at the same time. This is considered as the only coal gas project whereby AGL is issues for the particular State. This occurs under fellowship concerning processing attributes. In Australia, rights to minerals as well as resources below the land surfaces involving gas as taken by State as well as territory governments on behalf of Australian governments (Mason and Simmons 2014). This is in case of Origin as well as paying rights for exploring as well as devising resources in and across defined geographical tenures. These are the royalties for paying state on Gas in extraction of production in given terms. Recommendations At the end of the study, it is recommend that Coal Seam Gas mining considers under the invasive form in and within unconventional gas mining. This involves in case of gas wells as well as roads and pipelines by other infrastructural attributes. There are numerous risks as well as problems identified in invasive Coal Seam Gas gasfields. In this case, this involves encroachment on good farming land as well as disruption for other land uses in industries. Coal Seam Gas is one of the types of unconventional natural gas. It is made up with primarily form of methane gas with more than 95 to 97%. It is found under coal seams at depths in underground of 300m to 100m underground. This is referred as the coal bad methane at the same time. Coal gas Seam refers extracted by drilling a well on vertical basis with rock strata for reaching coal seam. In case of Coal Seam Gas operations, water need to be pumped from coal seam for lowering the pressure as well as allowing gas for flow of surface. Hyd raulic farming considers under fracking or fraccing for stimulating as well as accelerating flow of coal seam gas. There are some of the significant concerns in association with hydraulic fracturing involving potential for contaminating water sources as well as causing earthquakes. In addition, it takes into consideration for contamination of aquifers regarding contamination of water supplies after seismic activity in the fracking process. These are the amount of water in coal seam gas varying from project to project. Coal Seam Gas behaving on identical basis for treatment facilities. Reference List Carroll, A.B. and Buchholtz, A.K., 2014. Business and society: Ethics, sustainability, and stakeholder management. Nelson Education. Gonzlez, J.S. and Garca-Meca, E., 2014. Does corporate governance influence earnings management in Latin American markets?. Journal of Business Ethics, 121(3), pp.419-440. Idowu, S.O., Capaldi, N. and Zu, L., 2013. Encyclopedia of corporate social responsibility. Springer Berlin Heidelberg. Jo, H. and Harjoto, M.A., 2012. The causal effect of corporate governance on corporate social responsibility. Journal of business ethics, 106(1), pp.53-72. Khan, A., Muttakin, M.B. and Siddiqui, J., 2013. Corporate governance and corporate social responsibility disclosures: Evidence from an emerging economy. Journal of business ethics, 114(2), pp.207-223. Mason, C. and Simmons, J., 2014. Embedding corporate social responsibility in corporate governance: A stakeholder systems approach. Journal of Business Ethics, 119(1), pp.77-86. Mller, R., Andersen, E.S., Kvalnes, ., Shao, J., Sankaran, S., Rodney Turner, J., Biesenthal, C., Walker, D. and Gudergan, S., 2013. The interrelationship of governance, trust, and ethics in temporary organizations. Project Management Journal, 44(4), pp.26-44. Mller, R., Turner, J., Andersen, E.S., Shao, J. and Kvalnes, ., 2015. Governance and Ethics in Temporary Organizations: How Corporate Governance Influences the Temporary Organization. Proceedings of the IRNOP, pp.22-24. Nica, E., 2012. Social Responsibility, Corporate Welfare, and Business Ethics. Psychosociological Issues in Human Resource Management, 1(1), pp.9-14. Nica, E., 2013. Social Responsibility, Corporate Welfare, and Business Ethics. Psychosociological Issues in Human Resource Management, 1(1), pp.9-14. Ntim, C.G. and Soobaroyen, T., 2013. Corporate governance and performance in socially responsible corporations: New empirical insights from a Neo?Institutional framework. Corporate Governance: An International Review, 21(5), pp.468-494. Peters, G.F. and Romi, A.M., 2014. Does the voluntary adoption of corporate governance mechanisms improve environmental risk disclosures? Evidence from greenhouse gas emission accounting. Journal of Business Ethics, 125(4), pp.637-666. Rothaermel, F.T., 2015. Strategic management. McGraw-Hill. Samaha, K., Dahawy, K., Hussainey, K. and Stapleton, P., 2012. The extent of corporate governance disclosure and its determinants in a developing market: The case of Egypt. Advances in Accounting, 28(1), pp.168-178. Scherer, A.G., Baumann-Pauly, D. and Schneider, A., 2013. Democratizing corporate governance compensating for the democratic deficit of corporate political activity and corporate citizenship. Business Society, 52(3), pp.473-514. Soltani, B. and Maupetit, C., 2015. Importance of core values of ethics, integrity and accountability in the European corporate governance codes. Journal of Management Governance, 19(2), pp.259-284. Tricker, B., 2015. Corporate governance: Principles, policies, and practices. Oxford University Press, USA. Trong Tuan, L., 2012. Corporate social responsibility, ethics, and corporate governance. Social Responsibility Journal, 8(4), pp.547-560.

Qualitative Research Paper Example Essay Example

Qualitative Research Paper Example Essay Statement of research question In this paper I’m going to demonstrate my knowledge of the qualitative methods of research applying them to a specific issue – the experience of Chinese students studying in Britain. First of all, I’ll start with a general overview of the existent qualitative methods of research focusing on advantages and disadvantages of each. Then, I’m going to choose a specific method most applicable to the problem in question and justify my choice. After it, I’m going to describe the specific details of the use of the chosen method in order to make a comprehensive conclusion. Details of methods to be used Qualitative methods of research are a well-established academic tradition in such fields as sociology, anthropology, history and geography. It’s characterized by certain principles, and they are should be better perceived not only as a discrete set of tools and techniques, but as complementary methods which can be used along a continuum of overlap with other methods. The main attention is dedicated to understanding different perceptions, aspirations and interests and how these impact the information about facts and events rather than trying to reduce them to one vision of reality. For instance, men and women often have different accounts of levels of family wealth and roles in the decision-making in family. Different people often have different views on power relations within organizations or companies. Qualitative research addresses these differences as indicators of relative power and as likely explanatory aspects in differential results of intervention. Qualitative research is also heuristic, interpretative and inductive. It develops freely rather than restricts itself to initial hypotheses or problem. Every study begins with an intensive familiarization with the context, institutions and policies to be researched and progressively have an overall comprehension of the related processes. Due to the focus on understanding complexity the scope and emphasis on the study are continually redefined as knowledge various aspects of the process enhances and new issues are brought in the limelight. We will write a custom essay sample on Qualitative Research Paper Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Qualitative Research Paper Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Qualitative Research Paper Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer So, qualitative methods usually comprise (O’Connor, 2004): Participant-Observation Ethnography Photography Ethnomethodology Dramaturgical Interviewing Sociometry Natural Experiment Case Study Unobtrusive Measures Content Analysis Historiography Secondary Analysis of Data Studying the specific problem – the experience of Chinese students studying in Britain – I decided that this problem is interview. Interview allows gathering sufficient amount of information while taking into account a variety of perspectives. This method is known for the fact it allows to collect the most comprehensive information during face-to-face communication. It helps receive trustworthy responses because contact between the interviewers and interviewed is generated. Comparing all the methods described above, I can make a conclusion that this specific method is most relevant to the study of the problem in question, and although it’s rather effort and time consuming, it can render the most accurate picture. Details of selection strategy For the purposes of the research, I completed a questionnaire. It had two parts: the first part covered the issues related to study, while the second focused on the issues not related to study. I include the sample of this questionnaire: Part IAre you satisfied with studying in Britain? What field are you studying in? What was the reason for coming to Britain to study? Is language barrier an obstacle to studying? How is education system/process different in China and Britain? Do you plan to return find employment here or back home? Do you find knowledge and skills received during the course of your studies sufficient to become a good specialist? Do you feel that university facilities (i.e. libraries, computer classes, gyms) meet all your needs? Do you like the professors and the way they teach? Do you think that the atmosphere in the classroom is open and good for studying? What do you like most about studying in Britain? Did British education meet your expectations? What was the major disappointment about studying in Britain? Part IIDo you find British people friendly and helpful? Do you find your fellow students friendly and helpful? Did you feel a cultural shock after arriving to Britain? Did you find the authori ties (e.g. school authorities or dorm warden) supportive? Have you made friends with British students? If yes, how quickly and with how many people? Do you usually hang out with Chinese or British students? Where do you usually hang out? What do you do? Would you have a chance to do the same in China? Do you live at the dorm or somewhere else? If you live in the dorm, what do you think about living conditions, regulations, and atmosphere in the dorm? How student life is different in Britain and China? In your view, where are students’ right protected better, in Britain or China? Do you participate in extra-curriculum activities? Have you ever had a British girl/boyfriend? Do you think that British society is more liberal when it comes to question like sex or alcohol? What is the best and worst habit you’ve got into while studying in Britain? Have you ever noticed any signs of xenophobia, intolerance or discrimination towards you? There were also certain ad hoc questions. Senior students were asked one more question about their perceptions of Britain, school, and student life changing over the years. After synthesizing the raw data, I was able to get the general picture. As for the issues related to study, students reported high level of satisfaction related to the quality of studies. They often cited the reason for coming to Britain to study: China simply doesn’t have such good schools like in Britain. Students were especially excited about the opportunity to choose subjects themselves. The majority of male respondents study in the technical or economic field, the most widely cited examples were engineering, business administration and finance. Girls usually study philology and management. The students were fully satisfied with the facilities their universities offered, though many of them reported that the most reputable schools in China also have good equipment. The education system in Britain was more â€Å"serious,† as some students called it. In China, the dominant type of higher education institution is the so-called short-cycle college, while in Britain universities prevail. Language barrier was (and is) a problem for many Chinese students. Some of the students confessed that they were inherently shy, language barrier being an additional obstacle they were often afraid of speaking out. In the classroom, they were often silent and inactive because of the combination of these two factors. They also noticed that the professors focused more on the stronger students than weaker ones, while in China it’s vice-verse. The professors were reported to be very friendly and highly qualified, and many Chinese students recalled one or two professors that were helping them a lot during the whole course of studies. Many students believe that knowledge and skills acquired while studying in Britain were sufficient to become good specialists in their field. The strongest side of British education, in their view, is its closeness to real life – professors use practical example and often have much experience in the subject. The overwhelming majority was confident of their will to return to China to make a career – British diploma automatically guarantees them good employment chances. However, girls admitted that in China for a woman it’s still hard to find a decent job. Therefore girls would prefer to stay in Britain or go to some another country to study further or start a career. Generally, the most depressing experience for almost all the students were the feelings of embarrassment and helplessness during the first days in college or during a new course. They also experienced same feelings when performed badly during the studies. Chinese students are very diligent and hardworking, and discovering that their knowledge in a certain field is scarce due to the differences in high school curricula was a very unpleasant thing for them. One of the students even told me about the concept of â€Å"loosing face† applied to this issue. This concept is deeply rooted in Chinese culture and entrenched in virtually all aspects of social life. This concept is used to refer to a situation of public humiliation, and that’s one of the worst things that can happen to a Chinese. Therefore, this sort of experience was reported as painful and depressing. As for the social experience, here the students admitted the existence of certain problems. While they never noticed any signs of open discrimination, many of them failed to integrate fully in the student life. Though many British people were seen as friendly, some of them were indifferent and reluctant to help. (Getting these answers was especially hard and I had to tell them many stories of me facing discrimination abroad in order to have them talking about the way they really felt). But they told that the authorities were doing their best to help them. As for cultural shock, many students told that they wouldn’t describe their emotion after arriving to Britain as a shock. There was much surprise and confusion, but very few dared to call it a shock. Those who had had experience traveling abroad before coming to Britain told that the cultural shock was much stronger upon arriving to other countries, like the US or Russia. The only thing that was strikingly different was the concept of privacy. Chinese students were not used to privacy and had to learn to respect privacy of other students. Students believes that the national character of the British was very similar to Chinese – same respect for the law and tradition, same emphasis on holding back one’s emotional, same respect for cool reason and reserved character. However, the Chinese admitted that all these characteristics applied only to the older generation – fellow students were most frequently described as â€Å"crazy.† Still, Chinese students reported hanging out predominantly with the students of their own nationality. Chinese students named many British buddies and acquaintances, yet â€Å"true friends† were still to be found among the Chinese. Few spoke about British girl/boyfiend, and that was usually a short-term relationship. Chinese students quickly adopted the lifestyle of British students – the most widely cited leisure activity was a movie and pizza. Again, it took time to get the students talking, but many of them reported starting drinking and smoking in Britain. They believed that the British society was far more liberal than Chinese. Students living at the dorm described the atmosphere there as â€Å"incredible† with parties and accessible sex. Student life, as the Chinese students reported, was more vigorous in Britain, but they told it was â€Å"badly organized.† While the emphasis was on self-organization, this approach often failed. Details of access strategy and role to be adopted Now I’ll pass over to explaining the details of the use of interviewing process. I negotiated access to different groups of Chinese students ranging from freshmen to PhD students in the most convenient way – interviewing students at the faculty and dorm. As for the persona to choose, I introduced myself as a student from another university with a deadline for the coursework approaching. This generated compassion of the interviewed towards to interviewer. However, I didn’t express any familiar notes, because one of the weaknesses on this researched method is that interviewee may distort information through recall error, selective perceptions, desire to please interviewer. Strategy for recording and analysis When the interviewee grants permission, the easiest strategy for recording will be video/audio taping. In other cases, it should be summarized in notes. Detailed recording is a necessary part of interviews. Carefully crafted interview guides with ample space for taking down the interviewee’s answers are needed. As for data transcription and analysis, three strategies exist. According to the first one, â€Å"the interviewer (or in some cases the transcriber) listens to the tapes and writes a verbatim account of everything that was said. Transcription of the raw data includes word-for-word quotations of the participant’s responses as well as the interviewer’s descriptions of participant’s characteristics, enthusiasm, body language, and overall mood during the interview.† (Frechtling Westat, 1997) The major strengths of this transcription method are its completeness and a chance it affords for the interviewer to stay attentive and focused. The major weaknesses are the amount of time and effort necessary to produce complete transcriptions and the inhibitory impact tape recording has on some interviewees. The second strategy â€Å"draws less on the word-by-word record and more on the notes taken by the interviewer or assigned notetaker†¦This approach is recommended when resources are scarce, when the results must be produced in a short period of time, and when the purpose of the interview is to get rapid feedback from members of the target population.† (Frechtling Westat, 1997) Third approach is used when there is â€Å"no tape recording, but instead [the interviewer] takes detailed notes during the interview and draws on memory to expand and clarify the notes immediately after the interview. This approach is useful if time is short, the results are needed quickly, and the evaluation questions are simple.† (Frechtling Westat, 1997) I decided to use the second approach. I was taking quick notes during the interview and then summarized them, both analyzing and synthesizing. Discussion of ethical issues As for the ethical issue, cross-cultural perspective should be applied. The interviewer should remember that the definition of privacy and private information is different across the nations and cultural groups. The researcher should also be aware of the cultural references and sensitive issue every culture has. There are certain norms of behaviour the interviewer has to observe carefully while interviewing the Chinese students. For instance, the Chinese do not use their hands while speaking, and will be annoyed if an interviewer does so. The representatives of this nation also dislike being touched by unknown people. There is also a heavy emphasis on repressing emotion, so the interviewer should hold back the emotions while conducting the interview. As for deeper ethical concerns, the interviewer should keep in mind that Chinese people have great sense of collectivism. Therefore, they may be unlikely to share the information that can discredit the communities they belong to or to characterize them as antisocial persons. Also, the Chinese have great respect for authority, so they can be reluctant to speak their mind on the issues related to governmental policies or school administration’s decisions and actions. Therefore, an open disclaimer was made concerning the fact that the interview results were to be kept highly anonymous and wouldn’t be used for other reasons than scientific. A promise not to pass the information to the third parties was made. Conclusion In this paper I conducted the comparative analysis of different qualitative research methods in order to choose the most appropriate one to the study of the experience of Chinese students in Britain. The main advantages of this method are richer data and information about various dimensions of the same problem, opportunity to assess affective and cognitive aspects of responses, the chance to communicate face-to-face, be flexible, and explain or clarify interview questions. The weaknesses of this method include its expensive and time-consuming nature, large volume of information, often with a large percent of irrelevant data included, and distortion of information due to recall error, selective perceptions, or desire to please interviewer. Another disadvantage discovered during the formulation of the research strategy was the need to take into account a variety of ethical issues and behavioural models. I can conclude that â€Å"[i]nterviews provide very different data from observations: they allow the evaluation team to capture the perspectives of project participants, staff, and others associated with the project.† (Frechtling Westat, 1997) References:

Memorial Day Lesson Plan, Ideas, and Quick Crafts

Memorial Day Lesson Plan, Ideas, and Quick Crafts Traditionally, the end of May is a time for laying wreaths at military graves and paying tribute to the lives sacrificed by our troops in order to preserve our freedoms. These Memorial Day lesson plans will get you and your students back to basics, ready to observe the holiday as much more than simply a day away from school. By teaching your students about the terms veteran and sacrifice you will be instilling pride for our nations military in the next generation. No matter how we feel individually about this war or other conflicts, the men and women who have given their lives for our nation certainly deserve respect. And even if youve forgotten about Memorial Day until now or left your planning to the last minute, the following lesson ideas are so easy to implement, you can use them tomorrow with hardly any prep time. Last Minute Memorial Day Activities Here are five quick lesson ideas to teach your students about Memorial Day. Use these ideas when you are in a pinch, or as an extension activity. 1. Be a Proud American Citizen Do your students know the symbolic meaning of our American flag? Can they recite the Pledge of Allegiance or sing the National Anthem by heart? If not, theres no time like Memorial Day to make sure your students have the basic skills of being a proud American citizen. You can turn this information into a craft activity by following up the instruction with time to color the American flag or illustrating the words of The Star-Spangled Banner. 2. A Million Thanks Use the website for AMillionThanks.org to support the U.S. troops currently serving our country. Through letter writing, you can teach about the meaning of the Memorial Day holiday and, at the same time, offer your students real-life Language Arts practice in the art of letter writing and thank-you notes. 3. Childrens Literature Share informative and entertaining books with your students, such as Christin Ditchfields Memorial Day or Theresa Goldings Memorial Day Surprise. Afterward, have your students draw to express their feelings about the sacrifices of people who fight for our nations freedom. 4. Recite a Poem Ask your students to choose one of these Memorial Day poems and give them time to memorize the poem in order to recite it in front of the class. Memorization and public speaking are two important skills that are often overlooked by teachers, so why not use the Memorial Day holiday as an excuse to focus on them? 5. Create a Crossword Use Puzzlemaker to create a crossword puzzle or word search with Memorial Day vocabulary words customized for your students grade level. Some suggested words might include: veteran, soldiers, military, freedom, sacrifice, country, general, remember, heroes, American, patriotic, generations, and nation. You can start off the lesson with vocabulary instruction and a discussion with your students on the meanings behind these loaded words. You can also peruse this collection of Memorial Day resources for kids and choose from the quizzes, logic puzzles, and online activities that are available for teachers to use for free. Looking for more Memorial Day ideas? Try this collection of activities and patriotic ideas to help you celebrate the men and women who serve our country. Edited By: Janelle Cox

Printable Homeschool Record Keeping Forms

Printable Homeschool Record Keeping Forms These printable homeschool forms are ones that I have used in my homeschool support groups. These are for your personal use or use in your homeschool support group as is or modified. Attendance Record Form - Use this form to keep track of the school days for your student.Authorization for Transfer of Records - This form can be used to request your childs record from the previous school.Printable Biography Lesson Plan - Biography lesson plan with forms and sample pages.Course of Study - This is a course of study form that Ive been using for years.Emergency Medical Release - Emergency Medical Release Form for use in a homeschool support group.Homeschool Memory Books - Printable memory books for different levels to capture memories of the school year.Physical Education Record Keeping Form - Keep track of the activities performed each day to assure you meet the physical education requirement for your state.Progress Report - Progress Report form to record the progress made and material covered during the quarter.Reading List - Reading lists arent usually required, but I like to keep a list for reference in later years.Registration Application - Registration Applicatio n Form for a support group. Science Report Forms - Report forms for your student to use when doing a science project.Special Needs Forms - Forms to help with some of the unique things you need to track.

Personal portals for work and play Essay Example | Topics and Well Written Essays - 1750 words

Personal portals for work and play - Essay Example Following these pages, the advancement in personal portal represented navigation sites such as Yahoo, Infoseek, AOL, Excite, MSN, Lycos, and Netscape Netcenter. These sites offered users an entry platform to web surfing because of the structured navigable interface improving surfing experience. The main personal portals that were used in this era were Google and My Yahoo that offered users access to sports, news, and web searching platforms for free. google provide mechanisms for integration to personal pages of Gmail and Google News increasing their access to information while accessing their emails. The dot com but in the early 2000s saw the disappearance of personal portals with new software and applications. The changes to the personal portal are represented in the use of software and applications in mobile phones, tablets, laptops, and computers. Currently, a lot of personalized software and applications play the role of personal portals providing user’s access to a host of internet information and capabilities that were not available in the early personal portals. Some of this software and applications that have taken the space of early personal portals and revolutionized the mobile internet access market include Facebook, Twitter, Instagram, Linkedin, MySpace, MSN, among others. Blogging has also grown over the years and provides users a platform to publish content that is personal, professional, academic, or otherwise to a large audience and receives feedback.

Apple innovation and strategy Essay Example | Topics and Well Written Essays - 3000 words

Apple innovation and strategy - Essay Example The intention of this study is innovation as fundamental prerequisite for competitiveness and economic well-being. In major industries, to innovate has almost become less risky and since both consumer and industrial markets have come to expect regular changes and improvements in the products, most firms find it profitable to make innovation their grand strategy. Apple Inc., the American Multinational company that was established by Steve Jobs, Steve Wozniak, and Ronald Wayne in the 1970s, has emerged as one of the most successful Fortune 500 companies; and perhaps the best known for innovation. It designed, manufactured and marketed personal computers, portable music players, software, computer peripherals and a number of different kinds of electronic products, through its own retail stores, online stores and sales force or third party sellers. Apple Inc. has been able to create and establish a strong brand name for the company through a number of strategic and innovative steps such as Macintosh, iPod, iPad, iMusic, iTunes, iPhone etc. As Kerin, Hartley and Berkowitz pointed, Apple Inc. has always been thriving on innovation. Its history showed that it has ignited the personal computer revolution during 1970s with Apple II, and it reinvented the personal computers in 1980s and gaining a brand loyalty with iMac in 1990s. It has alter been able to discover increased opportunities through iPod, Apple iPhone and 3-G iPhone in recent years. Apple Inc. has thus become academically important and practically an effective model since it has made use of technology and considered innovation as the central to its strategies. Milestones in Apple’s History Apple has been thriving on innovation, which in turn has helped it gain sustainable competitive advantages. Apple’s innovation strategy is very evident from its innovation designs, product differentiation, own-store retailing and brand loyalty focus. These strategic developments are detailed below: The Innova tion Strategy of Apple Inc. Product Designs Innovation can be of different forms and at different stages of product designs and development. A firm may innovate in manufacturing, or planning or designing, R&D, distribution, marketing etc. When it comes to Apple’s case, the main success factor was its innovation in product designs. Betz (2002, p. 194- 195) argued that Apple Inc. hasn’t long been coasting on borrowed innovative technology and it wasn’t a technology creator until the mid of 1990s. Apple’s CEO Steve Jobs then realized that an organization can never stay long on a technology leader strategy unless it becomes a technology creator. In 1997, Steve Jobs cut Apple’s total product lines to four such as laptops for consumers, laptops for professional users, desktop for consumers and desktops for professio

Othello and Racism Essay Example for Free

Othello and Racism Essay Held a captive and cannot escape the grips of racism, Othello must battle with this matter from day one till his call of death. Just because his skin tone is unusual from Venice and its citizens, makes Othello an outcast . Although born a black moor, Othello has all the great characteristics a man should have. Being courageous, honorable, intelligent and all the aspects a woman would want in a husband. He grew up to be a venetian military general who has risen to high position of power is viewed in two means. One, since Othello belongs to the military realm he hence deserves the respect and authority any other general should receive. Second view is highly different and because the race role is a huge issue, it essentially eliminates the first way people would view Othello. But this doesn’t stop Desdemona from falling in love with him and making him her husband. The color of Othello’s skin doesn’t bother Desdemona one bit which isn’t the case for the rest of the characters seen throughout the play. Before Othello’s name is even mentioned in the play, racial slurs are being said and the audience is being introduced to how Othello will be treated. In Act I Scene I, Rodrigo and Iago talk about â€Å"the moor†, â€Å"the thick-lips† and â€Å"the old black ram† . Small comments like these slowly bring out the characteristics that multiple characters share in this play. Iago and Rodrigo aren’t the only ones who have a problem with Othello; Desdemona’s father ,Brabantio, is in the same boat with Iago and Rodrigo. Brabantio is a self-important the Venetian Senator whose main priorities are his job and his daughter. If one of these main concerns aren’t necessarily going his way, then there could be a problem. Othello encounters this the hard way unfortunately. Brabantio hears news about how his daughter has gotten married but not to any regular guy, to a moor.

Grandma and Grandpa :: Personal Narrative Profile

Grandpa Pat McGill, Jr. of Wisner, Nebraska always entered a room smiling. Pat fathered eleven children, including my mother, and had over fifty grandchildren, including me. Even though my grandpa and I were not all that close, I admired and respected his kind and gentle nature. He passed away in the summer of 1996, and I didn't get to say goodbye to Grandpa Pat McGill before he headed up to heaven with all the other saints. All but one of the McGill grandchildren were at my grandpa's memorial service. I held my mom's hand as all of the children and grandchildren lined the aisle and acted as an "honor guard" for the casket. We both sobbed. At the end of the service, the priest announced that there would be an all-night vigil in the church for my grandpa, and they needed volunteers to sign up to stay with him in the church. I didn't think much of it, assuming that townspeople and family members would flock to the signup sheet. Apparently EVERYONE made this assumption. A contingent of my cousins went out to the bars to hold "an Irish wake" and lubricate themselves with alcohol. The residents of Wisner mostly went home to their beds. It turned out that no one had volunteered to stay with my grandpa from the hours of 2:00 AM to 6:00 AM, and hysteria broke out. My grandma was heartbroken. My mom was scrambling to solve the problem. Then I spoke up: "I'm used to staying up all night. I can do it." Everyone looked at me and blinked. "Really?" they said. "All night?" I took my notebook to the church and sat in the front pew. I worked on a short story called Mushroom until I was alone in the church with my grandpa's open casket. It was impossible to distract myself from this situation anymore. I approached my grandpa and looked closely at him. I started talking to him about the things I had been doing in Massachusetts. I sang songs to him. I asked him if I would ever find a way to stop loving the girl who broke my heart a year earlier. I cried for a little while. I touched his hands. I realized how much I admired the power of his smile and his capacity for joy.

Coca Cola Vending Machines Case Study

Coca Cola a Vending Machine Case Study Problem Statement: Coca Cola Co. , the world’s largest beverage company is facing a public relation nightmare which can ultimately put their brand image at stake. Their Chairman and CEO, Ivan Ivester, abruptly announced the introduction of interactive vending technology which will lower the price of coke during off-peak buying time and increase the price during very hot weather conditions, Ivester virtually confirmed the vending machines will be introduced to the market soon.The core problem is not if the vending machine should be brought to market but WHEN and what the public relations/marketing strategy should be in the midst of the current media scrutiny to rebuild loyalty with avid coke drinkers and Coke’s image. Critical Factors: Increasing the vending machine profit, which has been the main profit resource for the company, serves the purpose of the new technology. Sales of soft drinks are on the rise. Last year, about 11. 9 % of soft drinks world- wide derived from vending machines. Intelligent vending has already begun in Japan using the same technology.Taking full advantage of the law of supply and demand, price fluctuations occur all the time in several industries such as the airline and movie industries and are not new to the general public. It often occurs when the supply for any product is high and the demand is low; basic economics. Price discrimination also can occur demographically or geographically and is hard to eliminate from a customer’s mind once disclosed in a negative light ultimately setting the stage to lose customers to Coke’s #1 competitor, PepsiCo. Additionally, their brand image is at stake.Ivester's statements regarding the new technology was disclosed too soon and the response from the public relations team was not sufficient to the loyal coke drinkers and the media, spurring several negative articles and backlash from their customers. Strategic Alternatives: Option A. Eliminate any option of introducing the interactive vending machines to the public in the near future and create a new public relations and marketing strategy focusing on Coke's loyalty to its customers to include re-establishing the value of drinking coke during extreme hot and cold temperatures.Option B. Proceed with a plan to implement the intelligent vending machines at a later date than plan originally plan, while working to develop a new public relations and marketing strategy to curtail the current media damage, focusing on Coke's loyalty to its customers and re-establish the value of drinking coke during any weather conditions. Evaluation of Alternatives: Option A: ?Pros: Build trust with consumers; on same level with competitors regarding technology. Cons: This strategy does not coincide with the company’s marking plan to pump more sales of the flagship coke into the market, most likely utilizing the heat sensitive vending machine as one of the core tactics to in crease revenues. Option B: ?Pros: Technology availability and costs to implement the new vending machines is inexpensive due to falling prices of the temperature sensors and computer chips; ? Internet connectivity associated with the technology makes it very easy to track daily and hourly demand based on fluctuations thus making it easy to determine the price point offered in any region; ?The new public relations and marketing campaign will slowly educate the consumer of the inevitable; ? Increase profitability during the peak season due to lower costs compared to competitors. ?Cons: Run the risk of losing loyal customers due to the price gaps urging many consumers to search for lower price from the competitor’s vending machine; ? Largest competitor, PepsiCo announced they have did not have any plans to introduce the new technology Recommendation: Option B Corrective measures must take place to implement a strategy of price changes.Coke must improve their public image with a well executed public relations and marketing strategy. Justification: As a consumer, I am not sure why corporations continue to insult our intelligence. If a product is in the testing stage, then it is just a matter of time before the new technology, (if worthy) is introduced to the market. R in this case, serves the sole purpose of creating new technology in order to maximize efficiency and costs, thus increasing profits. And, quite frankly there is nothing wrong with a company trying to maximize profits.Vending machines have remained largely untouched by discounting and although the machines can automatically raise prices for its drinks in hot weather, in my opinion not too many consumers would notice. Coca Cola Co. can also be the first in the SDC market to introduce new innovation that will be able to effectively gauge the buying interests of their customer by the touch of a button. This technology will help to predict sale revenues and take the guesswork out of customersâ€℠¢ wants and needs.It will also allow Coca Cola Co, to always stay ahead of the competition and remained the leader in the industry. Additionally, price discrimination exists everywhere, across all industries and the new technology will connote increased efficiency for the entire SDC market. The public relations and marketing campaign will help to educate and prepare the average consumer of the inevitable introduction of heat sensitive vending machines. The goal in mind for the campaign is to continue to establish Coke as the number one thirst quencher regardless of the weather.

Will robots take your job

In a world of technological advancements we ask a simple question. Will robots take our Jobs? In my personal opinion I believe they will and sort of already have in a small way. Judging by the readings in the book we can certainly see many ways robots have already started to take over Jobs by replacing people with self-check kiosk, Tam's and pay at the pump self-service stations.As stated in the book the employer can cut jack cost by purchasing â€Å"humanoids† to do Jobs more proficiently than humans. So with that being said you can see how it's possible that with advances in technology robots will take our Jobs. Check your daily routines and see how fast and easy it is for you to effectively use some sort of robotic to simplify your life in the public setting. Let's go to the store and all we need is gas.Simply slide your debit card at the island pumps and then you pump and go. K we need some quick cash so to avoid waiting on a bank teller we stop by an ATM grab the cash an d go. Now its break time at work and you have to be back in a hurry, you have a few options here. Again you can insert money into a vending machine or go to a restaurant and use the express kiosk. Just when you thought you were done you got to stop by the grocery store and pick up something to cook for supper.These lines are looking pretty long and backed up because the store is very busy, so you opt to use the U-Scan. Looking back at this daily routine we can see how robots have already taken the place of certain human jobs. Don't get me wrong you can always go into these business's and have that interaction with the associate if you would like but, when most people are in a hurry they can use the slide your card and go method as I call it Just as effectively.Let's take an adventure to the employers' point of view when it comes to robots or â€Å"humanoids† taking Jobs. One of the biggest reasons they will consider this option instead of hiring someone is that the humanoids will be able to save them money. Costing around $10,000 dollars to purchase a humanoid the employer can save on average $5,080 a year to employ them versus an actually human, based on paying someone to come in and do the Job at a minimum wage rate.Another reason is that you can expect the humanoids to happily do the Job and do it so proficiently. Now only will they be able to do your Job but they will do it better. Cooking, cleaning, placing orders, building houses, driving cars and even flying planes are some of the jobs at risk. We certainly have the technology now to replace workers the only reason we haven't implemented robots into these position is because they don't have senses such as sight, hearing and ways of expressing emotion to the customer.Furthermore we can conclude that in the future robots will and such be expected to take our Jobs. You can say no this can't be possible, but look at how technology is ever changing. Just as computers have changed over time from fittin g one in an entire room to now we can wear them on our wrist and drop them into our pockets. The market for robots to take over will be the future. By 2050 they will be perfected to proficiently

Observations on Eloquence in Writing and Speaking

Observations on Eloquence in Writing and Speaking Definition Eloquence is the art or practice of using fluent, forceful, and persuasive discourse. Its adjectival form is  eloquent  and its adverb form is  eloquently. Etymology The word  eloquence  derives from the Old French word  eloquent, which itself came from the Latin  eloquens.  That Latin word essentially had the same meaning as the modern  eloquent  and pointed to a talent for speaking well. Its Latin etymology points to this as well:  e  (a preposition meaning  out  or  outwards) and  loqui  (the verb for  to speak). Elements Eloquence is generally considered an asset when it comes to spoken and written language. The art of using eloquent language in a persuasive manner is called  rhetoric, and the two often go hand in hand. However, eloquence differs from rhetoric in that rhetoric, by its very definition, has a purpose: convincing someone of something. Eloquence may be used in rhetoric, but it can also exist for its own sake of simply appreciating and using the possibilities of language. Eloquence can be achieved in a wide variety of ways. There are some elements or techniques that are generally important. Things like interesting word choice, varied sentence structure, repetition, and logical progression of ideas all may play a role. For more information on the elements of rhetorical style, try: Anti-RhetoricCopiaDeclamationThe English Manner of Discourse, by Thomas SpratEuphonyFormal Style and Informal StyleOratoryPhonaestheticsRhetoricSamuel Johnson on the Bugbear StyleWhat Is Style?Wisdom Speaking Eloquently Observations Writers, thinkers, and rhetoricians have had plenty of things to say about the virtues of eloquence over time. See some of their observations below: Talking and eloquence are not the same: to speak and to speak well are two things.(Ben Jonson, Timber, or Discoveries, 1630)They are eloquent who can speak low things acutely, and of great things with dignity, and of moderate things with temper.(Cicero, The Orator)In a word, to feel your subject thoroughly, and to speak without fear, are the only rules of eloquence.(Oliver Goldsmith, Of Eloquence, 1759)Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.(Marshall McLuhan, The Mechanical Bride, 1951)Denis Donoghue on the Gift of EloquenceEloquence, as distinct from rhetoric, has no aim: it is a play of words or other expressive means. It is a gift to be enjoyed in appreciation and practice. The main attribute of eloquence is gratuitousness: its place in the world is to be without place or function, its mode is to be intrinsic. Like beauty, it claims only the privilege of being a grace note in the culture that permits it . . . .[T]he qualities of writing I care about are increasingly hard to expound: aesthetic finesse, beauty, eloquence, style, form, imagination, fiction, the architecture of a sentence, the bearing of rhyme, pleasure, how to do things with words. It has become harder to persuade students that these are real places of interest and value in a poem, a play, a novel, or an essay in the New Yorker. . . .It is regrettable that undergraduate education is already turned toward the professional and managerial skills on which students will depend for a livelihood. Those skills do not include eloquence or an appreciation of eloquence: each profession has its own ways of speech, corresponding to its pragmatic purposes and values.(Denis Donoghue, On Eloquence. Yale University Press, 2008) Kenneth Burke on Eloquence and LiteratureEloquence itself . . . is no mere plaster added to a framework of more stable qualities. Eloquence is simply the end of art, and is thus its essence. Even the poorest art is eloquent, but in a poor way, with less intensity, until this aspect is obscured by others fattening upon its leanness. Eloquence is not showiness . . ..The primary purpose of eloquence is not to enable us to live our lives on paperit is to convert life into its most thorough verbal equivalent. The categorical appeal of literature resides in a liking for verbalization as such, just as the categorical appeal of music resides in a liking for musical sounds as such.(Kenneth Burke, Counter-Statement. Harcourt, 1931)Sterne on Two Kinds of EloquenceThere are two sorts of eloquence. The one indeed scarce deserves the name of it, which consists chiefly in laboured and polished periods, an over-curious and artificial arrangement of figures, tinselled over with a gaudy embellishment of words, which glitter, but convey little or no light to the understanding. This kind of writing is for the most part much affected and admired by people of weak judgment and vicious taste. . . . The other sort of eloquence is quite the reverse of this; and which may be said to be the true characteristic of the holy scriptures, where the excellence does not arise from a laboured and far-fetched elocution, but from a surprising mixture of simplicity and majesty, which is a double character, so difficult to be united, that it is seldom to be met with in compositions merely human.(Laurence Sterne, Sermon 42: Search the Scriptures, 1760) David Hume on Modern EloquenceIt may be pretended, that the decline of eloquence is owing to the superior good sense of the moderns, who reject with disdain all those rhetorical tricks employed to seduce the judges, and will admit of nothing but solid argument in any debate of deliberation. . . . Now, banish the pathetic from public discourses, and you reduce the speakers merely to modern eloquence; that is, to good sense delivered in proper expression.(David Hume, An Essay on Eloquence, 1742)Pope on False and True EloquenceWords are like leaves; and where they most abound,Much fruit of sense beneath is rarely found:False Eloquence, like the prismatic glass,Its gaudy colours spreads on every place;The face of Nature we no more survey,All glares alike, without distinction gay;But true expression, like th unchanging Sun,Clears and improves whateer it shines upon;It gilds all objects, but it alters none.(Alexander Pope, An Essay on Criticism, 1711)Milton on Eloquence and TruthFor me, re aders, although I cannot say that I am utterly untrained in those rules which best rhetoricians have given, or unacquainted with those examples which the prime authors of eloquence have written in any learned tongue; yet true eloquence I find to be none, but the serious and hearty love of truth: and that whose mind soever is fully possessed with a fervent desire to know good things, and with the dearest charity to infuse the knowledge of them into others, when such a man would speak, his words (by what I can express) like so many nimble and airy servitors trip about him at command, and in well-ordered files, as he would wish, fall aptly into their own places.(John Milton, An Apology for Smectymnuus, 1642) Pronunciation: EH-le-kwents

An interview is the opportunity to organize your future and develop your carrier, so take your preparation for it very serious and do not miss the following things.

An interview is the opportunity to organize your future and develop your carrier, so take your preparation for it very serious and do not miss the following things. Score twice before you cut once on interview Searching for a job or just preparing for the after-graduating period? That’s wonderful you turned to set your attention at this writing. If you are only starting your new carrier, there should be some tips and secrets that you are to be aware of to avoid failure. No matter even if you’re not sure this is the very job role, train your behavior during the interlocution, which will definitely bring you the required success. Of course, we do not suggest or motivate you to lie. We just want to pay your attention to that fact that alternative representation of the information makes a difference. Thus, you should show your interest and emphasize all the possible positive aspects. So you are in your final year and occupied with writing your thesis or any other pre-graduating activities. And as it often occurs, you have not worked anywhere yet. The way you answer to the item concerning professional experience can be: â€Å"I have none† and that is one step to failure. More effective variant will be: â€Å"I have none, since I devoted all my time to study. But now I possess sufficient theoretical background and am eager to implement what I know, develop my skills and grow in respect of professional attitude.† Tell us about yourself This question is often to happen during any interview. It seems to be very easy with no pitfalls, but this question should not be underestimated. Do not retell the details of your resume, or other things that your interviewer already has at his or her disposal. It makes no use for you. Giving the respond to these words, convince the person you are talking to that you deserve to take this job position. Mention your personal qualities or appropriate experience that will definitely be required for this job. While preparing to interview, think over a couple of your achievements that show all your best features and can attract the attention of the employer. How did you find out about us? Seems to be a question with no traps? It's not all that simple. The resources investigating which you got to know about position can show your kind of personality and what intentions you have. Thus, in case you send resumes without the purpose concerning the job you strive to obtain, that won’t be appreciated in the interview. In case you discovered on one of the job search sites, look through the important info in regard to the company and mention that you follow the activities of the firm and concern yourself with this stream of business. If you learned about the job role here by your friend, who works at the company, it is even better to mention, since it is like some kind of recommendation for you. Why exactly you should be hired for this position? Within the interview you can be asked questions of the following sort, â€Å"Why do we need to hire you?† or â€Å"What distinguishes you among other candidates?†. Do not lose your courage by hearing this. Such questions grant you one yet another chance to show your interest and passionate desire to work exactly at this company. You can also one more time mention about your best skills, which will be very suitable for this position. Do not speak words of praise concerning you and your skills, just give reasonable but positive assessment of your knowledge, experience and abilities. Show your motivation and willingness to work and gain best results. What are your salary expectations? This is the distinctive part of the interview, for which you should also prepare, since the financial aspect is of great importance and you cannot make a slip. Before interview make a little investigation to find out the average salary rate within this sphere. Search on the sites like Payscale or Glassdoor, there you can get the required information. Orientate on these numbers and announce a bit higher salary. In such a way you will show that you appreciate your skills and deserve an appropriate reward. At the same time you can demonstrate your desire and pliancy to discuss details in order to get the position. Do not treat these advices unserious when getting ready for an interview. Think what you say and receive the best job. Good luck!

Brand equity for Sandro Speech or Presentation Example | Topics and Well Written Essays - 500 words

Brand equity for Sandro - Speech or Presentation Example In which case, the brand should make use of effortless style with both ranges of men and women across all the ages (Burger, 2012, 35). For brand meaning, it is wholly inspired by French design and usually sought by women in their 30’s. In order to maintain and improve its customer base, the brand has ensured strong customer relationships through conducting client data collection about how their response to the product. Through the help of brand equity, the company compliments its brand’s imagery by improving its commitment to social causes such as introducingâ€Å"reduce, reuse, recycle†. This triggers customers to feel good while purchasing the product. Further, brand performance demonstrates its reliability and durability; people know that their products are well designed and stylish, and that they wont let them down. In terms of brand response, Sandro makes use of high quality materials, to satisfy their clients, obtained from France thereby reflecting modern fashion (Kapferer, 2012, 5). This has helped in evoking feelings directly in the customers because of the expertise associated with the contemporary fashion. According to the nature of the brand, trendy people known to be fast fashion follower are strongly attracted to the fashion created by the brand. Consequently, this has evoked loyalty given that the customers can identify the brand according to their unique needs. Apart from the trendy people, fun loving people who have a sense of achievement and self-respect visualize credibility and superiority of the brand (Kapferer, 2000, 45). This is because, the modernity evident in the brand allows the customers to express themselves in a fashionable way. The superiority arises given that the competitors have not been able to evoke the same feeling on the customers. One of Sandro assets, towards ensuring brand resonance, is strong online presence that ensures that there is 24-hour connection with the clients. This has helped the brand in

New Product Development Essay Example | Topics and Well Written Essays - 1500 words - 1

New Product Development - Essay Example In order to be successful this product must offer a higher value to customer. So now here comes in the importance of developing a new product. If in a market, any player has innovated such a product which can provide higher value then it simply takes away market share. In such a condition it becomes imperative for other players of market to bring in their innovation because any late response in this regard simply means lost customers, which is not desired by any business. In other words it can be explained as that every business requires a sustainable competitive advantage. In some businesses competitive advantage is totally dependent on the innovation associated with the products. So in order to create a sustainable competitive advantage, all businesses are required to stay up to date and keep bringing in new products. There is no doubt in this regard that every business has to stay up to date and ensure that they are offering the best possible product or a product which can provide the company a sustainable competitive advantage. However there are some industries which require some extra efforts in the field of product development, research and innovation. One of the most common industries in this regard is the pharmaceutical industry. Pharmaceutical companies invest millions of dollars annually on their research and department. This is because of the reason that they have to ensure that they come up with the latest and most effective combination of drugs. This happens because their whole profits are based on the relative effectiveness of a medicine. In addition to this if a pharmaceutical company has invented a new medicine to cure a disease then this innovation can promise company high profits for the upcoming years. This happens because when a company innovate a new product then it can get pat ents for it. These patents provide company an opportunity to be the

Petrol market Essay Example | Topics and Well Written Essays - 1500 words

Petrol market - Essay Example 105). The amounts of external costs incorporate the direct physical, psychological, as well as emotional damage to others. Along with this, treatment costs are sometimes borne by the third parties (who are directly affected by the Alcohol consumption) by means of private or public insurance. It has been estimated by researchers that the total amounts of costs associated with the alcohol consumption resulting from welfare as well as health services, and also from insurance, enforcement, as well as penal costs and also from loss of costs of production accumulate to the total social cost by the amount of 1–3% of GDP in different European countries, including Poland. These amounts of loss of GDP by creation of negative effects of car accidents on the generation of greater amount of social costs are creating negative externalities to the people of the country (Bielinska-Kwapisz and Mielecka-Kubien, 2010, p. 1). As an outcome of the higher level of road accidents people are getting scared of traveling by road and thus they are expected to demand lesser amount of petrol. This reduces the demand for oil given the price of the petrol. Hence, the demand curve for petrol will shift down from AD1 to AD2 (Figure 1). Thus the equilibrium market price of petrol will fall and the producers will end up producing lesser amounts of output, selling at lower level of price and thus making lesser amount of profit. This also hampers the consumers by reduction in the amount of sales tax generated from the sales of petrol. This reduction in tax earning of the government reduces the amount of government spending on the development of road infrastructures and creates the negative externality to the consumers (Veal, 2002, p. 190). The externality is considered to be negative due to the fact that greater levels of accidents by some of the consumers to lack of proper road protections and infrastructures, which are to be implemented by the government, consumers are getting worse off. And also this fact is regarded as externality because of the fact that the generation of greater amount of negative effects upon the utility level of the consumers has not entirely been reasoned with the inefficient behavior of the people, in general. Rather these negative effects are largely generated by the lack of efficient government intervention into the process of development of higher degree of secured and well-protected road infrastructure Batta, 2008, p. 81). However this negative externality is also related to the misbehavior of the consumers of alcohol also. Greater accidents are made by the drunken car drivers for which the innocent people are paying the price in terms of their lives. This fact is also regarded as the negative externality to a large number of people (Bielinska-Kwapisz and Mielecka-Kubien, 2010, p. 5). Figure 1: Negative externality in the Petrol market Answer 2: Figure 2: Tax on petrol and reduction in negative externality The level of negative externali ty can easily be removed with the help of greater level of tax imposed on the petrol consumption. This higher level of tax on the purchase and use of petrol will increase the amount of tax revenues earned by the government of the country under consideration. This higher volume of tax revenues will thus give the government of the country to make higher amount of public expenditure on the developmen

Case Study: Pre Eclampsia | Essay

Case Study: Pre Eclampsia | Essay This essay is based on a case study and will discuss the underlying pathophysiology, management and psychosocial aspects a patient faces when diagnosed with pre-eclampsia. Information was obtained through the patient and from their medical notes. Section A: Case History JB is a 38-year-old, gravida 4, para 0, Caucasian female who presented in hospital at 36 weeks plus 5 days gestation with sudden development of oedema in the face and upper and lower extremities along with a severe headache. On examination her blood pressure (BP) was elevated at 171/107 mmHg. Her pulse 81 beats per minute (bpm), respiratory rate 15 breaths per minutes, and temperature was 36.4  °C. Her urine sample showed ++ 2 proteinuria. There was evidence of oedema in her face and upper and lower extremities and her lower deep tendon reflexes were brisk but without any clonus. JB denied any visual disturbances and epigastric pain. On palpitation of the abdomen, the symphysio-fundal height was 38cm. The fetal lie was longitudinal and the back appeared to be on the right. The presentation appeared to be cephalic and the head was 3/5 engaged. Electronic fetal monitoring showed fetal heart rate at 135 bpm, with reassuring variability. There was no deceleration and acceleration was normal. It was also noted that contractions were absent. Her antenatal care had been shared between the hospital and her general practitioner and was uneventful until she was admitted to hospital on this occasion. On briefly reviewing JBs past medical history she has seasonal allergies as well as long standing asthma in which she uses salbutamol inhaler to relieve her symptoms. JB also has a history of depression. In her family history her father suffers from hypertension as well as cirrhosis and her mother has a remarkable medical history of extensive medical conditions such as hypertension, angina, and transient ischemic accidents. Both her maternal grandparents had a history of type 2 diabetes. With regards to her social history, JB works as a customer assistant and lives with her partner. JB has never smoked, and has not taken alcohol since finding out she was pregnant. Her past obstetric history is remarkable for recurrent miscarriages. She had two miscarriages at 6-8 weeks and one ectopic pregnancy a year and a half ago which miscarried naturally at 10 weeks. The initial investigations showed; a normal full blood count, liver enzymes and creatinine. However urate (0.37 mmol/l) and the protein: creatinine ratio (44 mg/mmol) levels were elevated. JB is demonstrating key cardinal symptoms of pre-eclampsia including hypertension, proteinuria, oedema, and increased reflexes.1 A diagnosis of severe pre-eclamptic toxaemia was made, JB was admitted and treatment was commenced with 10mg nifedipine. With JB being admitted onto the ward, there was continuous monitoring of BP and fetal monitoring using cardiotocography (CTG). The next morning JBs BP stabilised to 128/74 mm Hg and she reported feeling better. With the BP stable and a reassuring CTG a decision to induce delivery was made and she was given Prostaglandin E2 (PGE2) over three days. However there was poor response and the cervix remained obstinately unchanged and so it was decided the baby would need to be delivered via caesarean section. Section B: Pathophysiology Pre-eclampsia is part of a range of conditions known as the hypertensive disorders of pregnancy.2 It is defined as a multisystem disorder characterised by the new onset of raised BP (≠¥140/90 mm Hg) and proteinuria (at least 1 + on dipstick or ≠¥0.3 g/24 hours) after 20 weeks of gestation.3-5 Although the triggering event initiating the syndrome is unknown, a two stage model of pre-eclampsia has been proposed (figure 1).1,6-9 The primary asymptomatic stage, characterised by inadequate remodelling of the placental vasculature during the first trimester results in reduced placental perfusion leading to placental ischemia and release of placental products into the maternal circulation.1,6,7 Consequently this initiates the second symptomatic stage, the maternal syndrome in which endothelial dysfunction precedes the clinical manifestations of the disease including characteristic hypertension, proteinuria, and glomerular endotheliosis.1,6,7 There is also risk for developing the H ELLP syndrome (haemolysis, elevated liver enzymes and low platelets), progression to eclampsia, and end-organ damage.1,6,7 Stage 1 In normal pregnancy, following implantation, the surface trophoblast cells of the adhering blastocyst differentiate into an inner cellular layer, the cytotrophoblast, and an outer syncytiotrophoblast.10,11 The undifferentiated cytotrophoblasts found in the inner layer can develop into hormonally active villous syncytiotrophoblasts, extravillous anchoring trophoblastic cell columns, and invasive intermediate trophoblasts.10 The extravillous trophoblastic cells proliferate from the tips of anchoring chorionic villi to form the cytotrophoblast shell which line the uterine cavity.10,11 Cytotrophoblasts continue to migrate through the uterine endometrium until they reach the spiral arteries, by which time they have differentiated into an endothelial-like cell type.10,11 Endovascular trophoblast cells begin to remodel the spiral arteries by replacing the endothelium and smooth muscle cells resulting in the destruction of medial elastic, muscular and neural tissue.10-12 These physiological changes result in an increased vessel diameter leading to the creation of a low-resistance arteriolar system with the absence of maternal vasomotor control, and therefore allowing a notable increase in blood supply to the developing fetus.7,10 In pre-eclampsia this physiological dilatation does not occur adequately thus resulting in placental hypoperfusion and ischemia.1,8,10 The ischemic placenta may lead to the production of cytokines and growth factors as well as simulate placental apoptosis or necrosis, resulting in release of humoral or particulate materials into maternal systemic circulation that promote generalised maternal vascular endothelium dysfunction, culminating in the clinical manifestations of pre-eclampsia.1,8,10 The invasion of trophoblast cells is regulated by factors expressed by the decidual barrier.7,10 These factors include cell adhesion molecules, extracellular matrix, proteinases, growth factors and cytokines.7,10 Malfunctions in any these factors may lead to poor trophoblast invasion and subsequently pre-eclampsia.7,10 Immunological factors play a main factor in pre-eclampsia.7,10,11 Abnormal placentation may be the result of maternal immune rejection of paternal antigens expressed by the fetus. Normally HLA-G, a class 1B MHC antigen, expressed by the extravillous trophoblasts protects from natural killer cell lysis.11-13 Women who develop pre-eclampsia do not appear to express this HLA-G and therefore are not protected.7,10 Stage 2 The clinical manifestations of pre-eclampsia can be linked to the pathophysiological changes that occur including vasoconstriction, activation of coagulation cascade and reduced plasma volume.14 Development of hypertension is a key feature of pre-eclampsia.1,8,14 During normal pregnancy, although through maternal physiological adaptations there is a 30-50 % increase in cardiac output, the decrease in peripheral vascular resistance results in decreased arterial BP.14 However, those who develop pre-eclampsia experience widespread vasoconstriction, increased peripheral vascular resistance, and decreased cardiac output.1,13 Evidence shows there to be an exaggerated sensitivity of the vasculature of women with pre-eclampsia to all vasopressors hormones, best known is the increased responsiveness to angiotensin II.1,13 This increase in vascular reactivity is thought to be due to an alteration in the balance of prostaglandins as a result to the damage to vascular endothelial damage.1 JBs BP when she presented was 171/107 mm Hg. This is a considerably elevated and can be defined as severe pre-eclampsia (≠¥160 / ≠¥110 mm Hg).2-4 Although fluid retention and oedema occurs in patients with pre-eclampsia they are also a feature of normal pregnancy.1 Plasma volume increases by approximately 50% in uncomplicated gestations and normal gravidas sometimes experience oedema.1 However in pre-eclampsia plasma volume is decreased by 15-20% and in these cases women experience rapid weight gain and generalised oedema as a result of an abnormal shift of extracellular fluid (ECF) from the vascular to the extravascular compartment hence maintaining a low plasma volume and an increased interstitial fluid volume.1,14,17 With excessive accumulation of interstitial ECF, the presence of peripheral oedema particularly in the face and hands is seen. JB haemoglobulin was 130g/l, reflecting the haemoconcentration seen in pre-eclampsia as a consequence of the reduced intravascular volume.1 Women with pre-eclampsia also have noticeably reduced renal plasma flow (RPF) and glomerular filtration rate (GFR).1 The decline in RPF is attributed to vasoconstriction, whereas the fall in GFR is related both to the decline in RPF as well as to the morphological changes in the kidney.1 These characteristic pathological changes of pre-eclampsia are known as glomerular endotheliosis and comprise mainly of diffuse glomerular endothelial cell swelling, enough to obstruct the capillary lumen.1,7,8,13,15 The morphologic lesion is accompanied by functional changes in renal hemodynamics which correlates best with the magnitude of hyperuricemia and proteinuria.1,5 Early to middle pregnancy serum uric acid usually falls well below 0.24 mmol/l, in patients with pre-eclampsia levels often rise >0.27 mmol/l as seen in the case of JB (0.37 mmol/l).14 A number of studies have correlated the rise in serum uric acid with the severity of pre-eclampsia and with the extent of glomerular injury.5,8 JBs PCR levels was also measured to estimate the extent of proteinuria. The result recorded 44 mg/mmol predicts significant proteinuria, the threshold being >30mg/mmol.17 Left untreated, pre-eclampsia can proceed to life threatening convulsions termed eclampsia.18 Another specific complication that can arise from pre-eclampsia is the HELLP syndrome, which is illustrated by the sudden appearance of a microangiopathic haemolytic anaemia, elevation of liver enzymes and a rapidly falling platelet count.18 In these cases rapid interruption of pregnancy is required to avoid hepatic or renal failure, sepsis, or even death.1,6,7,15,18 Section C: Management Treatment for hypertension in pregnancy raises a series of challenges to the healthcare team.17 An in-depth knowledge of the adaptive physiological, psychological and social processes is required in order to choose the optimal management for the mother and her fetus.17,19 Incomplete understanding of the aetiology in pre-eclampsia has hindered attempts at prevention.12,17 However effective and adequate prenatal care management of pre-eclampsia has led to the reduced mortality related to this disorder.15,16 This includes early detection and referral of women at high risk, careful monitoring with prevention and treatment of complications, and a decision regarding timely delivery.15,16 Delivery remains the definitive treatment for pre-eclampsia even though the disease progression may not resolve immediately.8 Following diagnosis of pre-eclampsia, management relies on the initial observations recorded of both mother and fetus.4,16 The central goal of management of pre-eclampsia is ultimately to protect the wellbeing of the mother and prevent progression to eclampsia and then the delivery of a healthy newborn.4,16 While delivery is always suitable for the mother, it might not be appropriate for a premature fetus.4,16 Therefore the decision to deliver is influenced by the mothers condition, gestational age and status of fetus at the time of assessment.4,16 JBs management was given in accordance to guidelines from Royal College of Obstetricians and Gynaecologists.5,17 Based on JB diagnosis at 36.5 weeks she was admitted to hospital with the decision to induce labour and allow a vaginal delivery. Observations of vital signs including BP, heart rate, oxygen saturations, and respiratory rate were recorded every 15 minutes along with continuous CTG monitoring.5,15 A 10 mg dose of oral anti-hypertensive nifedipine was given to stabilize her BP before she could be induced. The sole need to treat is to prevent the hemorrhagic squeal of hypertension, in particular cerebral haemorrhage, rather than alter the progression of the disease process.2 Antihypertensive drug therapy is advised for pregnant women with systolic BP of ≠¥ 160 or diastolic BP ≠¥ 110 mm Hg.2,5,17 The goal of treatment is to lower systolic pressure to 130-150 mmHg and diastolic pressure to 80-100 mmHg.5,17 It is also important that BP is lowered gradually to prevent hypotension as placental perfusion can be adversely affected and compromise the fetus15. With a conservative management plan in place and JB stable, the BP was measured every four hours during the day. Full blood count, renal and liver function tests, were all carried out daily.5,17 There are many possible choices of antihypertensives that are appropriate in pregnancy.8 Methyldopa and labetalol are first line antihypertensive drugs used in treatment of pre-eclampsia.4,5 Methyldopa is a centrally acting alpha2 agonist that reduces sympathetic outflow activity.15,20 Although it has a long track safety record, due to the common drug side effects of depression, in the case of JB with a history of depression it was agreed an alternative should be used.14,15 The use of labetalol was also contraindicated in JB case as she is asthmatic.5 Labetalol is a non selective beta blocker and a selective alpha blocker.15,21 As both of these were contraindicated in JB case, nifedipine was prescribed instead. Nifedipine is a type 2 calcium channel blocker which is usually used as a second line agent in cases where BP is noncompliant to treatment with methyldopa and beta blockers.15,20,21 It acts by inhibiting the inward transfer of calcium ions from extracellular space and by the inhibition of uptake by smooth muscle cells.15,20,21 Its primary effect is to cause smooth muscles relaxation.15,20,21 Nifedipine has become a widely used antihypertensive, owing to its ability to vasodilate the vasculature with rapid onset and its full reversibility on discontinuing the drug.15,20,21 With respect to use of drugs in pregnancy, nifedipine has been rated as a Category C drug.21 This means that its use is recommended only when likely maternal benefits are seen to outweigh possible fetal effects, as the teratogenic effect of the drug on the fetus is uncertain.21 Once the BP was stabilized, induction of labour commenced. It is recommended that women in presence of severe pre-eclampsia at or beyond 34 weeks gestation to be induced to prevent the progression of the disease to eclampsia.5 Induction of labour was stimulated via PGE2, which contains dinoprostone. Its mechanisms of action are similar to the natural cervical ripening process.22,23 It is administered intravaginally to induce cervical ripening by directly softening the cervix, relaxing the cervical smooth muscle, and producing uterine contractions.22,23 There has been some debate of the use of dinoprostone in women with a history of asthma; however PGE2 is a bronchodilator, thus not contraindicated to use, in JB case. 23 For women whom there is a concern about the risk of eclampsia, it is recommended they receive magnesium sulphate as a prophylactic to protect against seizures, however in JBs case it was held off. The MAGPIE study demonstrates that the risk of eclampsia is more than halved in these women.5,8,24 However, it is also worth noting that only 1-2 % of pre-eclamptic women in the UK had fitted in the absence of anticonvulsant treatment.24 After magnesium sulphate is administered, extra caution is needed due to the potency of the drug which can lead to respiratory depression especially where nifedipine has previously been taken.21 When magnesium sulphate has been prescribed, it should be continued at least 24 hours post partum, as the risk of eclampsia does not resolve immediately after delivery. 5,14,15,24 The majority of women following deliver with severe pre-eclampsia will require inpatient care for four days or more.5 JB was discharged on the forth day after careful review of her clinical signs. She was continued on her anti hypertensive treatment, and was to be reviewed as an outpatient. JB was also offered a postnatal follow up to discuss the events of the pregnancy as well as preconception counselling.5 Section D: Psychological and Social Aspects Epidemiology Pre-eclampsia complicates about 2-8 % of pregnancies and may have serious effects on the mother and child, which makes it important threat to pubic health in both developed and developing countries. 2,24,25 Worldwide maternal mortality and morbidity from pre-eclampsia and eclampsia remains high, it is estimated to be responsible for approximately 12 % of maternal deaths per year. 24 It is estimated that pre-eclampsia is accountable for 67% of the referrals to day care assessment units, 20% of antenatal admission and 25% of obstetric admissions to intensive care units in the UK .26 The cost of treating pre-eclampsia varies between  £500- £10000 including the sum of hospital stay, induction costs, mode of birth, and pre-admission costs.17 Due to improvements in antenatal care in the UK, syndrome of eclampsia and development of HELLP syndrome is now rare.17 Eclampsia is reported in 1 in 2000 pregnancies.8,15,25 Also perinatal mortality rates are gradually improving, due to advances in antenatal care, early detection, improved anaesthesia, early delivery and expert neonatal paediatric care.15 Factors associated with an increase risk of pre-eclampsia include nullparity, African-American ethnic background, multiple gestations, obesity, chronic hypertension, molar pregnancy, family history of pre-eclampsia and a previous history of pre-eclampsia.4,8 Psychosocial Women who experience pre-eclampsia are exposed to significant amount of psychological and social stress.27 These stress disturbances in turn may have a significant impact on the mother and baby during the important early months following delivery.27,28 Pre-eclampsia is a disease which develops without warning therefore as JB reported, she found herself having to deal with the unexpected and dramatic changes in fetal health risk as well as her own all of a sudden. The diagnosis of pre-eclampsia initiates feelings of fear, shock, and sometimes even disbelief particularly to those experiencing it well before term. Shock comes from the fact that they were being hospitalised and felt unprepared for delivery.27,28 JB was very nervous after being admitted to hospital as she and her baby were regularly monitored and the realisation of the serious consequences the disease possess.28,29 There was also a sense of frustration as well as disempowerment as JB felt she had no control over the situation, and it was no longer just a personal responsibility. These feelings were amplified through the lack of sufficient information given on the disease, not completely informed about her actual situation, and on the medical decisions being made.27,28 JB was very emotional as she felt responsible for developing pre-eclampsia and worried about the risks she may have propelled on her child. Other psychological stresses were requirement of bed rest, boredom and being separated from her partner during hospitalisation.28 For those women who are diagnosed well before term, there is a greater risk of prematurity.28 These women being unprepared for the experience of delivering a premature baby can be a major component of shock and fear experienced. When progression of disease leads to complications, an emergency caesarean section which is usually performed can be very traumatic experience and life can suddenly be thrown into chaos. 27,28 These women usually have less early contact with there baby and are less likely to breast feed as they are recovering from surgery.27,28 For those who unfortunately loose their baby, they will be faced with the complex and traumatic events of grieving. This grieving process can be coupled to relationship problems as partners usually grieve differently.28 Women with pre-eclampsia are at increased risk of reoccurrence with subsequent pregnancies; therefore it is important they are advised of this if they wish to conceive again.28,30 The experience of severe pre-eclampsia may be overwhelmingly stressful. There is little time to adjust to new realities. Women may blame themselves adding the burden of guilt to the acute emotional chaos that follows diagnosis. Conclusion In conclusion, pre-eclampsia remains a global problem and a clinical challenge. It is a significant cause of maternal and perinatal mortality and morbidity. As the triggering factors remain unknown, prevention of the disease becomes difficult. At present, the only treatment option for pre-eclampsia is delivery, but this is not always simple and usually involves a risk-benefit balance between health of mother and the maturity of the fetus.